
It’s a special episode of Startup 360 this week with Earthletica cofounder Bronte Campbell.
The triple Olympic gold medallist and a former World Champion’s had a bit of a career pivot since Tokyo. She’s now CEO of the sustainable activewear brand after competing in four Olympics – her first as a teenager in 2012.
For data point fans: she trained for 2 million minutes, every four years, for a 1 minute race.
Listen here
Bronte and cofounder Libby Babbett, are now raising capital for Earthletica on the crowdfunding platform Birchal, having already generated more than $200,000 in revenue, selling out its first-year products.
She decided to tackle a key problem in the $600 billion activewear market – it’s made from virgin plastics and harsh chemicals. Earthletica uses recycled and organic materials, avoids PFAS (the forever chemical) treatments, and is designed with end-of-life recycling in mind.
Startup 360 hosts Simon and Majella talk to Bronte about what a winning mindset and focus in sport brings to founder life, overcoming setbacks and discussing a subject close to her heart, creating a winning team culture.
Bronte’s delved deep into it, having dealt with the worst and helped create one of the best cultures in Australia’s Olympic swimming team, and what she has to say about the science is fascinating.
It’s an inspiring conversation with a sporting great, now doing amazing things on the founder field.
Watch here
Startup 360 is all about staying human and finding out what makes people tick.
This show is a SmartCo Media production, produced and edited by Matt Jackson.
This episode is supported by Deel. Hire, manage and pay – anyone, anywhere.
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