January is a month of recent alternatives. In 2025, content material entrepreneurs can kick the yr off proper, specializing in resets, AI-driven repurposes, cheese, hobbies, and even opposites.
Content material advertising and marketing is the act of curating or creating articles, movies, or podcasts to draw, have interaction, and retain prospects.
For retailers, content material is usually a key to profitable search engine optimization and the muse for social media marketing.
What follows are 5 content material advertising and marketing concepts your enterprise can attempt in January 2025.
January Reset
January is an efficient time for content material entrepreneurs to encourage and help potential prospects.
The brand new yr is synonymous with recent begins. Roughly 30% of American adults set resolutions to be more healthy, extra productive, or higher organized.
Ecommerce entrepreneurs can publish articles, podcasts, and movies to help these resolutions. The content material could possibly be each uplifting and promotional to a retailer’s merchandise.
Listed below are just a few examples.
- A DTC health model may publish a weblog publish titled “10 Easy Methods to Persist with Your Health Resolutions in 2025.” The publish might function the model’s merchandise, reminiscent of yoga mats and resistance bands.
- A house group retailer might create a short-form video collection showcasing “decluttering challenges” that embrace useful instruments and merchandise.
- A lady’s attire boutique may write “Find out how to Refresh Your Wardrobe for the New 12 months,” an article linking to blouses, skirts, or sneakers.
AI-driven Repurposes
Generative AI can reproduce and rework content material into new codecs.
OpenAI launched ChatGPT on November 20, 2022, and in surprisingly little time, generative synthetic intelligence has change into an nearly unreplaceable tool for some content material entrepreneurs.
Many companies keep away from utilizing AI to provide total articles however typically deploy it to reuse or repurpose content material.
With the spirit of resets and resolutions in January, content material entrepreneurs may resolve to remake some content material with AI. Listed below are three examples.
- Convert movies into textual content. Multiple AI tools can convert a video into weblog posts, e mail newsletters, or social media posts.
- Highlight written content material for social media. Entrepreneurs use automation workflows with instruments reminiscent of Zapier, ChatGPT, and Buffer to generate and schedule dozens of X, Threads, and Fb posts from a single article.
- Rework chat into FAQs. One other method is using AI to anonymize and remake buyer chats into FAQs.
Nationwide Cheese-lovers Day
Content material entrepreneurs have a possibility to have a good time cheese lovers in January 2025.
January 20, 2025, is Nationwide Cheese-lovers Day and a possibility for content material entrepreneurs to have a good time buyers who totally take pleasure in that merchandise.
This pseudo-holiday is usually confused with its shut kin, Nationwide Cheese Day, which is in June, however there are variations. Nationwide Cheese Day commemorates the longstanding (maybe 7,000 years) cheese-making custom and celebrates a beloved meals. In the meantime, January’s Nationwide Cheese-lovers Day focuses on of us who eat cheese.
Whereas this explicit celebration will take advantage of advertising and marketing sense for retailers and ecommerce retailers within the meals or kitchen provide segments, intelligent entrepreneurs from practically any phase ought to be capable to produce some tasty content material about cheese consumption.
Listed below are just a few potential article concepts.
- Kitchen provide store: “10 Good Recipes for the Cheese Gourmond.”
- Pop-culture retailer: “Which Celebrities Love Cheese? These 20 Certain Do.”
- Baggage service provider: “15 Vacation spot Holidays for Touring Cheese Lovers.”
‘What If’ Articles
“What if” articles could possibly be a enjoyable method for content material entrepreneurs to have a good time Reverse Day.
Whereas leisure is actually a sound type of content material advertising and marketing, most folk working within the retail and ecommerce companies hardly ever purpose to amuse.
January 25, 2025, nonetheless, may be a uncommon alternative to just do that. Nationwide Reverse Day is a whimsical occasion based mostly on the kids’s make-believe sport.
To have a good time the event, of us may put on garments backward, stroll in reverse, or behave unexpectedly.
Apparently, a literary kind that appears like Reverse Day is the “what if” article, which explores hypothetical situations and asks “what if” questions on nearly something one might think about.
For instance, a pet provide retailer might publish a complete collection on the premise “What if canines owned people?”
Nationwide Interest Month
January is Nationwide Interest Month.
January is Nationwide Interest Month. It’s a time for folk to embrace new pursuits, rediscover forgotten pastimes, or sort out a passion they’ve at all times wished to attempt.
Hobbies present rest, private development, and even social connections. It’s a superb alternative for ecommerce companies to encourage prospects whereas showcasing merchandise that make it straightforward to begin or enhance hobbies.
Interest-focused content material may embrace articles, movies, and even on-line programs. Every could possibly be related to a product bundle or “starter equipment” connecting content material and commerce.
