Edible Brands, parent of Edible Arrangements, is pushing into the booming hemp-derived THC market with a national expansion of its ecommerce platform Edibles.com.
After piloting in Texas earlier this year, the site will now ship to all states where hemp-derived THC is legal—reaching more than 65% of the U.S. population—and expand same-day local delivery in North Carolina, Florida, Georgia, and Texas. The company said no other player in the hemp THC space offers this level of consumer access.
Edibles.com sells a curated mix of leading THC chew brands, including Wana and new partners Wyld and Kiva Confections. Shoppers can browse by brand, category, or desired effect—such as Sleep, Relax, Uplift and Energy—with the platform automatically routing orders for either nationwide shipping or same-day local delivery.
“Delivering meaningful consumer experiences has always been core to our business, and Edibles.com is an extension of that mission,” said Somia Farid Silber, CEO of Edible Brands.
Thomas Winstanley, executive vice president and general manager of Edibles.com, said the move addresses surging demand: “We’re simplifying choices for consumers and giving them confidence in what they’re buying—delivered how and where they want it.”
Edible Brands said it plans to build a retail presence for Edibles.com to complement its online platform, as mainstream consumer brands increasingly target the fast-growing hemp THC market.
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