It’s one of the hardest things you’ve ever done.
No, not writing a book, editing the manuscript, submitting a book for hopeful acceptance at a publishing house, or even gamely going out on your own and self-publishing..
While there are challenging aspects of being an author, I won’t dismiss them as one myself; they don’t compare to what I’m talking about.
The hardest thing you will do in your writing career is marketing.
- Promotion
- Social media
- Paid advertising
- PR
It’s everything involved in getting your book into your reader’s hands.
But like most writers, most don’t even want to face it. Most will try to make excuses for it.
One writer told me recently that I should pursue traditional publishing because the assumption is that you don’t have to do any marketing.
I reminded my friend of the extensive list of traditionally published Booktokers who constantly promote their work, not for fun.
