Brisbane-based Startmate alumni Remy Tucker, 26, has landed a $1.7 million Seed round for her startup, On the House, to offer free period products in public bathrooms
The round was led by WA VC Purpose Ventures, supported by UniQuest Extension Fund and Startmate.
On the House installs digital dispensers in women’s bathrooms, providing free, organic and biodegradable period products, funded by digital advertising on the dispensers.
Tucker, a former student midwife turned marketer, said the idea came from noticing what was missing in everyday environments.
“The problem starts in communal bathrooms,” she said.
“Three in five women are using makeshift solutions for period products when caught out in emergencies. Toilet paper is accessible in public bathrooms, but never period products. I wanted to build a solution that was sustainable, scalable and didn’t rely on ongoing grants or donations.”
On the House launched commercially in July 2025, and partnered with nine consumer brands during its pilot phase, including Afterpay. The wall-mounted dispensers, with 32-inch digital screen, are live in five high-traffic venues including stadiums and entertainment precincts.
New marketing channel
Tucker says On the House has created a new marketing channel between social and out-of-home, known as Social Out-of-Home (SOOH).
“Advertising already funds a huge amount of public infrastructure,” she said.
“We’re just applying it more intelligently. Brands get better attention and trust, venues offer a tangible service, and women get access to something that should have been there all along. It’s a win-win.”
She has 22 additional brand partners, including Pillow Talk, in the pipeline and the Seed capital will see the network expand national from to national coverage in high-traffic community locations including universities, shopping precincts, workplaces and gyms.
Purpose Ventures managing partner Derek Gerrard, said Tucker’s concept stood out for its combination of impact and commercial innovation.
“On the House is addressing a real and persistent problem with a model that is both practical and scalable,” he said.
“They’ve built a thoughtful solution that delivers clear value to women, brands and venues, while rethinking how advertising can operate more responsibly. We see strong potential in the business as it expands nationally.”
Tucker said her long-term ambition is to make access to period products as standard as toilet paper in public loos.
“This isn’t a campaign and it’s not charity,” she said.
“We’re rebuilding the system. If we do this right, free access to period products just becomes the norm.”
