Unilever has signed a five-year agreement with Google Cloud to expand its use of artificial intelligence (AI) and move more of its data and business systems onto Google’s cloud platform.
The consumer goods maker said the partnership will support marketing, product discovery and internal operations across its global brand portfolio. The companies did not disclose financial terms.
As part of the agreement, Unilever will migrate key enterprise applications and data platforms to Google Cloud. The company said it plans to use Google’s AI tools, including Vertex AI and Gemini models, to build what it called an “AI-first” digital foundation. Unilever intends for that foundation to improve how it analyzes data, manages campaigns and responds to shifts in consumer demand.
Unilever’s portfolio includes, among others:
- Axe
- Ben & Jerry’s
- Dollar Shave Club
- Dove
- Hellmann’s
- Knorr
- Liquid I.V.
- Vaseline
Why Unilever is partnering with Google Cloud
Willem Uijen, Unilever’s chief supply chain and operations officer, said in a statement that “technology has moved to the core of value creation at Unilever.” He add that brands are increasingly “discovered and chosen in environments shaped by AI.”
Tara Brady, president of Europe, the Middle East and Africa (EMEA) at Google Cloud, said the partnership will deploy advanced AI models “to create a system of intelligence that reasons, learns and acts.” The companies expect that to improve speed and responsiveness across Unilever’s operations.
They said the collaboration will focus on three areas:
- Developing AI-driven marketing and commerce tools tied to search and product discovery.
- Consolidating data and enterprise systems onto Google Cloud.
- Expanding the use of advanced AI across Unilever’s supply chain and other business processes.
Unilever said the new cloud foundation will also support the development of automated workflows it designed to handle complex tasks across functions, as consumer engagement increasingly shifts toward conversational and AI-assisted shopping experiences.
The deal underscores a broader push among consumer-packaged goods companies to invest in cloud infrastructure and generative AI to sharpen marketing performance, improve demand forecasting and streamline operations. Unilever did not provide a detailed rollout timeline but said the partnership will span five years and apply across its global business.
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