Christmas is the fruits of December holidays for retail entrepreneurs, however little-known events can appeal to customers, too.
Content material advertising and marketing is the artwork of making, publishing, and selling articles, podcasts, and movies to draw, have interaction, and retain clients.
Consider using the next concepts in e-mail campaigns. December emails typically lead with promotions, however a message with useful, informative, or entertaining content material may be simply what customers want.
Repeal Day
Repeal Day celebrates the top of Prohibition.
December 5, 1933, marked the top of Prohibition in america — the interval from 1920 to 1933 when the 18th Modification banned the sale, manufacture, and transportation of alcohol.
Regardless of good intentions, Prohibition led to the rise of bootlegging, speakeasies, and a thriving black marketplace for alcohol.
The twenty first Modification, which repealed the 18th, restored People’ authorized privilege to buy and devour alcohol.
Since 1933, Repeal Day has change into a celebratory vacation for bars, distilleries, and fans, who toast the return of the liberty to imbibe.
Content material entrepreneurs might mix accountable alcohol consumption and the vacation season for how-to articles, Christmas social gathering theme concepts, and even last-minute gift-giving ideas.
Listed here are a number of instance titles.
- Males’s clothes store: “What to Put on and Drink This Christmas”
- Dwelling decor retailer: “Want a Christmas Occasion Theme? Strive Repeal Day”
- Basic merchandise retailer: “Methods to Have fun Repeal Day and Christmas in Fashion”
Christmas Card Day
Content material entrepreneurs can construct on the custom of sending vacation playing cards.
People ship roughly 1.5 billion Christmas playing cards yearly, primarily by way of the U.S. mail. However not everybody who intends to ship a card does. Consumers get busy and neglect.
Enter Christmas Card Day on December 9, which goals to assist us bear in mind to assemble stamps, envelopes, and playing cards and begin sending the vacation cheer.
Content material entrepreneurs can use Christmas Card Day to nudge their viewers of customers not simply to ship playing cards however to purchase the proper reward, too.
Listed here are a number of potential titles.
- “10 Causes to Add a Present to 2024 Christmas Playing cards”
- “15 Items That Are Method Higher Than a Christmas Card”
- “The 2024 Christmas Card Readiness Information”
White Elephant Day
The king of Siam (now Thailand) apparently gave white elephants as items.
Celebrated on the second Wednesday in December, White Elephant Day falls on the eleventh in 2024. It is a chance to present odd, extravagant, and — to cite Wikipedia — “ineffective” items.
The pseudo-holiday’s origins are unclear, however a idea goes one thing like this: When the king of Siam wished to self-discipline or punish a courtier mildly, he would give that particular person a uncommon albino elephant. These animals have been a treasure and handled like artwork, making them costly to take care of and ineffective for work or transportation.
From the content material marketer’s perspective, one might publish:
- A white elephant reward information,
- An article about organising a white elephant trade,
- A put up in regards to the historical past of white elephant items.
Nationwide Free Transport Day
Nationwide Free Transport Day is a chance to set cheap delivery expectations.
December 14, 2024, is Nationwide Free Transport Day. The founders of FreeShipping.org and Coupon Sherpa created the occasion in 2008 to advertise ecommerce. On the time, customers feared on-line purchases after about December 10 wouldn’t arrive by Christmas. Providing free shipping would lengthen ecommerce orders.
However shoppers in 2024 imagine they’ll order absolutely anything at seemingly any time to reach in 24 hours or much less.
That’s largely true until a purchase order is for, say, print-on-demand providers or drop-shipped items via DSers or elsewhere. These gadgets received’t arrive by Christmas day if ordered a lot previous the 14th.
Content material entrepreneurs can use Nationwide Free Transport Day to make last-ditch pitches to customers, publishing articles about deadlines or explaining why print-to-order is nice for the setting however not last-minute buying.
Nationwide Whiner’s Day
Nationwide Whiner’s Day acknowledges that a few of us are unhappy the day after Christmas.
Content material entrepreneurs normally concentrate on utility and information, leaving leisure to influencers and creators. But Nationwide Whiner’s Day on December 26 is a chance to entertain.
Nationwide Whiner’s Day acknowledges that some people are unhappy the day after Christmas. It goals to poke enjoyable on the many issues we whine about regardless of being very blessed.
The objective is humor. Listed here are some instance titles.
- “The Whiner’s Information to Appreciating the Christmas Haul”
- “The Delicate Artwork of Regifting”
- “Socks Once more?”
