In case you’ve been eyeing TikTok as the subsequent channel to get your WooCommerce retailer in entrance of latest prospects, however feeling a bit misplaced in navigating the content material and viral traits, right here’s an early reward.
As a WooCommerce retailer proprietor (or supervisor), you’re doubtless at all times looking out for efficient methods to develop your attain and drive gross sales, particularly because the busy vacation buying season approaches. You’ve most likely heard about TikTok’s potential as a promoting channel, however maybe you’re not sure methods to successfully combine it into your current technique.
This information goals to give you sensible, actionable insights on methods to leverage TikTok to spice up your WooCommerce retailer’s efficiency through the vital vacation buying interval.
TikTok is the proper place for WooCommerce retailers to attach with keen gift-givers and vacation lovers this vacation season. It’s the place manufacturers can spark pleasure and enhance gross sales, as buyers search for the proper presents and must-have vacation gadgets.
With content material spanning each stage (and sentiment) of the vacation season, TikTok creates alternatives for small companies from the buildup to the massive day.
Don’t want to listen to any extra? Get began on the TikTok for WooCommerce extension–and if you happen to’re new to TikTok promoting you is perhaps eligible to faucet into $1,500 advert credit score (terms and conditions apply).
Let’s get (nut) cracking.
Why TikTok and WooCommerce? Why now?
With over one billion monthly active users, TikTok is the place to be. It’s a robust commerce platform the place your merchandise can attain extremely engaged consumers who’re on the lookout for the good reward (or a little bit one thing for themselves). Right here’s why TikTok ought to be on the prime of your vacation advertising listing:
- Huge attain: You’re tapping right into a extremely energetic person base, with an average of 58 minutes spent per day on the app, which means a number of possibilities in your merchandise to be found.
- Alternative to hit it huge: TikTok surfaces the correct content material to the correct viewers, even if you happen to don’t have an enormous following.
- Ecommerce-friendly: From product tags to native buying options, TikTok has made it simple for WooCommerce retailers to show content material into gross sales.
Cracking TikTok’s content material code
On TikTok, it’s all about entertaining, genuine, and relatable content material. So how can your WooCommerce retailer stand out on this ocean of viral movies?
Manufacturers like Dan O’s Seasoning have cracked the code on creating natural content material to surpass 4 million TikTok followers. They’ve leaned in with a full content material staff and every day posts. Nevertheless it’s attainable to start out from scratch. Right here’s your roadmap:
1. Create a TikTok Enterprise Account
Begin by downloading the TikTok app, establishing a enterprise account, and optimizing your profile. Ensure that your bio is sharp, your profile picture is your retailer’s brand, and that there’s a transparent hyperlink to your WooCommerce retailer.
2. Put up content material that clicks
- Be entertaining: Prioritize humor, storytelling, or behind-the-scenes content material over direct gross sales pitches. Consider exhibiting your vacation packaging course of or how your merchandise are made, and showcase your model’s persona.
- Leverage user-generated content material (UGC): Encourage your prospects to create content material together with your merchandise. Create a Branded Mission (which will help you crowd supply content material) or staff up with micro-influencers through the TikTok Creator Market for natural, artistic shout-outs.
- Maintain posting: TikTok thrives on amount simply as a lot as high quality. Posting recurrently (even every day!) will increase your probabilities of going viral. Your content material doesn’t need to be good; it simply must be constant and fascinating.
3. Develop a glowing advert technique
Creating the proper mix of natural and paid content material will be difficult, however is definitely worth the effort. In case you want a couple of concepts to kick begin your advert technique, listed here are a couple of codecs to think about:
- In-feed Advertisements: Mix seamlessly into customers’ feeds — similar to common TikToks, however with a transparent call-to-action.
- Spark Advertisements: Promote current natural posts (yours or another person’s) and leverage TikTok’s engagement tradition.
- TopView Advertisements: Premium and exhausting to overlook, these adverts greet customers as quickly as they open the app — good for showcasing your star vacation merchandise.
4. Let prospects try on the spot with TikTok Store
TikTok Store, presently obtainable in select markets, lets customers uncover merchandise immediately from movies and full their buy with out leaving the app. In case you haven’t set it up but, now could be the time. You’ll be able to flip viral content material into prompt gross sales — superb for capitalizing on the vacation rush.
5. Accomplice with creators
Creators on TikTok are your secret weapon to spice up vacation gross sales. These content material creators have constructed credibility and belief together with your audience, making their product suggestions extremely persuasive. Get began by:
- Setting a finances for influencer partnerships, and hunt down creators who align together with your model’s voice and values.
- Discovering creators via discovery or the TikTok Creator Marketplace, which connects you with influencers, showcasing their engagement attain, views, and demographics. You’ll be able to register for an account after which seek for influencers and call them immediately.
- Protecting it genuine. TikTok customers love natural, pure mentions of merchandise. A refined product placement in a cooking tutorial, for example, will typically work higher than a flashy gross sales pitch.
6. Use analytics to information your technique
Use TikTok’s analytics to trace the efficiency of your content material and adverts. Have a look at engagement metrics like views, likes, feedback, shares, and click-through charges to know what works greatest. Refine your content material technique based mostly on insights out of your most profitable posts and adverts.
TikTok methods that can sleigh the vacation season
We’ve coated the fundamentals, now we’ll dig into maximizing your TikTok efforts for the busiest buying season.
Right here’s a enjoyable truth: Vacation buying on TikTok begins early.
In 2023, there was a 190% improve in #holidayshopping movies from the week earlier than Halloween to the week after (supply: TikTok inside hashtag knowledge, US, week 43 vs week 45, 2023). This implies there’s a golden window for partaking buyers earlier than the frenzy even begins.
Capitalize on the early gift-hunting with content material that falls into certainly one of two camps:
- Gifting for others: Showcase merchandise that match totally different budgets or create reward information collection for area of interest audiences.
- Self-gifting splurge: With 87% of customers shopping for for themselves throughout vacation gross sales, lean into this pattern with incentives or offers on must-have gadgets (supply: TikTok Advertising Science US Vacation Analysis 2022 performed by Materials).
Final yr’s vacation traits present that TikTok is the proper place to seize early buyers. From #BlackFriday to #Christmas and past, seasonal and holiday-specific hashtags drive tons of engagement:
| Thanksgiving 824K person movies published12.5% engagement fee |
#BlackFriday 193K person videos6.6% engagement fee |
| CyberMonday 51K person movies published4.8% engagement fee |
#Christmas 2.9M person videos11.8% engagement fee |
TikTok weaves a various cultural tapestry, embracing and celebrating an array of traditions through the vacation season. Final yr, #Hanukkah had a 12.5% engagement fee, #Kwanzaa a 9.8% engagement fee, and #NocheBuena an 8.4% engagement fee.
Supply: TikTok inside hashtag knowledge, 2023
Listed here are some festive content material ideas to make use of in your retailer’s account:
- Festive product showcases: Showcase your merchandise briefly, enjoyable movies — add vacation music and filters for additional cheer!
- Behind-the-scenes: Give sneak peeks of your staff prepping for the vacations, or highlight your limited-edition vacation packaging.
- Reward Guides: Manage your merchandise into classes — “Presents underneath $50” or “Stocking stuffers for tech lovers” — and share them as bite-sized TikTok movies.
- UGC campaigns: Encourage prospects to put up movies of your merchandise in vacation settings utilizing a branded hashtag (suppose #YourBrandHolidayJoy). Supply prizes for one of the best submissions.
- Vacation hacks: Share fast ideas utilizing your merchandise, whether or not it’s decking out an area with residence decor or cooking up a vacation feast together with your kitchenware.
Get began right this moment and take advantage of your vacation
In case you’re new to TikTok, there are a couple of fundamentals you have to get proper to unlock your full potential. Try the TikTok for Woo setup guide for the complete particulars. It covers methods to:
Join the TikTok for WooCommerce extension
Comply with these step-by-step directions to arrange your Advertisements Supervisor account and Pixel and begin creating adverts.
Construct your first advert
Creating for TikTok is totally different, not tough. Use our AI-Powered Artistic Assistant for customized artistic options and CapCut for Businessʼ advert artistic templates for a pro-looking end.
Run your first marketing campaign
Use Web site Conversions Goal, optimize for Full Cost (or your required end result), begin with a really useful advert group finances, and use Broad or Balanced focusing on.
Nurture and optimize
Embrace two or three (or extra!) creatives and run campaigns for at the least seven days earlier than optimizing. When you have a TikTok Enterprise Account, use Spark Advertisements, and think about using Net Visitors Customized Audiences after your first campaigns.
Time to sleigh your vacation gross sales!
Join your retailer catalog to TikTok via the TikTok for WooCommerce extension–and now’s a superb time to make the most of the $1,500 advert credit score supply in your first marketing campaign (terms and conditions apply).
And there you could have it, people! You’re now armed with every part you have to flip TikTok into your private vacation gross sales machine. Keep in mind, the important thing to TikTok success is being genuine, artistic, using the waves of standard content material, and we hope you could have enjoyable doing it.
