Bed Bath & Beyond Inc. is adding yet another brand to its collection with the acquisition of The Container Store, the retailer announced on April 2.
The $150 million deal includes the organization chain, along with brands Elfa and Closet Works, and is expected to be finalized in July.
Bed Bath & Beyond is No. 71 in the Top 2000 Database. That’s Digital Commerce 360’s database tracking North America’s largest ecommerce retailers by their annual online sales. Prior to the acquisition, The Container Store was No. 406.
Why Bed Bath & Beyond is acquiring The Container Store
“This transaction will fill critical gaps in both our retail and home services strategy,” said Marcus Lemonis, executive chairman at Bed Bath & Beyond. “We believe we have assembled a lineup of brands that covers the most important categories that help turn a house into a home, with a clear mandate to make that process simple and affordable.”
The latest additions will round out Bed Bath & Beyond’s growing portfolio of brands, which also added The Brand House Collective for $26.8 million in November.
Bed Bath & Beyond has been considering adding The Container Store to its lineup for over a year, Lemonis said, citing that retailer’s 100 premium retail locations with over 2.2 million square feet of space.
The brands initially made news together in 2024, when Beyond announced it would invest $40 million into The Container Store and place Bed Bath & Beyond products in The Container Store locations. By the end of the year, Beyond said that the deal might not progress, and in December of that year The Container Store filed for bankruptcy.
Now, a new relationship is moving forward.
“We see a meaningful opportunity to better leverage these locations by expanding assortment, introducing additional brands, and creating a more comprehensive experience for the homeowner,” Lemonis said in a written statement.
What this means for Bed Bath & Beyond’s strategy
The Container Store locations will be rebranded as The Container Store/Bed Bath & Beyond. They will feature bed, bath, storage, organization, kitchen and entertaining products, the retailer said.
Home organization brands Elfa and Closest Works, also part of the deal, will expand Bed Bath & Beyond’s home services business with custom closets, flooring, lighting, and other design elements.
“This transaction will fill critical gaps in both our retail and home services strategy,” Lemonis said of the acquisition. “As we build our company platform, any additional assets including talent must serve a clear purpose to our company’s long-term strategy.”
Brian LaRose, the chief financial officer at The Container Store, will stay on as chief financial officer at Bed Bath & Beyond.
Amy Sullivan, who has served as CEO at The Brand House Collective, will take on the president role at Bed Bath & Beyond. She will oversee omnichannel retail there, including the performance of Overstock.com, Bed Bath & Beyond, The Container Store, Kirkland’s and buybuybaby.com.
“We really want to get into the home services business … it’s a way for us to get closer to the customer and something that is almost e-commerce proof,” Sullivan told Axios.
Lisa Foley, who has been serving as chief marketing officer, will transition to the chief operating officer role. She previously served in marketing and ecommerce roles at Kirkland’s, according to her LinkedIn profile.
Bed Bath & Beyond’s recent changes
Bed Bath & Bath has had a tumultuous few years. In 2023, the retailer filed for bankruptcy and closed existing retail locations. It was then acquired by online retailer Overstock.com and rebranded as Beyond Inc.
Then, Beyond relaunched Overstock.com in March 2024. That July, Lemonis shared plans to expand the brand into a $1 billion ecommerce brand.
In early 2025, Beyond acquired Buy Buy Baby, which had previously fallen under the initial Bed Bath & Beyond umbrella.
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