If a number of years have passed by because you’ve up to date your web site design, you is likely to be stunned to see the distinction a design refresh could make. A extra present web site design with a greater person expertise can enhance conversions, delight your clients, and aid you sail over any income plateaus you could be experiencing. As you intend out a design refresh in your personal web site, maintain the next greatest practices in thoughts.
1. Make sure that your web site is responsive
Whereas all present Volusion themes are absolutely responsive, if it has been a very very long time because you’ve up to date your web site, double-check that it’s mobile-optimized utilizing Google’s PageSpeed Insights. If it isn’t, updating to a responsive theme is a simple technique to make a profound distinction in visitors, usability, and conversions.
2. Think about switching to a extra up-to-date theme
Even when your present theme is responsive, design traits change swiftly and it’s price contemplating whether or not a more recent theme is likely to be a greater technique to showcase your model. Theme designers keep forward of traits so that you don’t must, and switching to a brand new theme is usually a stress-free technique to make a significant distinction in your web site.
3. Replace your predominant hero picture or slideshow
With reference to stress-free methods to make a distinction, updating your predominant hero graphics or homepage slideshow requires no modification of the underlying code; it’s as straightforward as choosing the proper pictures. Free inventory picture websites like Unsplash present lovely options to expensive inventory images, and updating your banner textual content to incorporate new worth propositions or affords is a good way to maintain your web site feeling recent in your clients. Customers can develop into “banner blind” as they develop accustomed to encountering the identical pictures time and again, and mixing it up each from time to time will maintain your viewers intrigued.
4. Try for consistency
Have you ever ever questioned how a theme will be beautiful when it’s populated by the inventory images the designer selected, however once you swap in your personal images, every little thing feels off? The possible wrongdoer is an absence of consistency between the photographs you’re selecting with one another and/or together with your broader design. Take note of your colour palette specifically; pictures that embody a pop of the model colour(s) you’re working with mix much more seamlessly into the remainder of your design than pictures that introduce conflicting colours.
5. Assess your fonts and font types
Are you selecting fonts which might be readable and beautiful with out being distracting? Now is an efficient time to ensure. Be additional cautious of fonts that really feel fancy or “intelligent”—scripted textual content or novelty fonts not often work for something apart from the only banner or brand textual content. In your headers and particularly physique textual content, concentrate on cleanliness and readability. Use totally different font sizes and types in your H1s, H2s, physique textual content, and so on. to ascertain a transparent hierarchy and circulate of knowledge.
6. Add belief icons
Belief icons rapidly talk key worth propositions and advantages in a visible method, permitting the person to soak up the core advantages of your model right away. Select 4 of your prime advantages—licensed natural, money-back assure, above-and-beyond customer support, USA-made, and so on.—and for each, pair a easy icon or graphic with a quick sentence describing the differentiator.
Make the most of one other visible belief booster by including the logos of firms you companion with or itemizing publications which have featured your web site. Customers will subconsciously join the imagery of the manufacturers and publications they belief with your personal model.
7. Associate with design consultants
Working with a trusted companion could make all of the distinction. Our partnership with Marketing360 ensures that our purchasers obtain professional advertising and design companies tailor-made to their particular wants. From creating visually beautiful layouts to implementing cutting-edge options, Marketing360 helps companies elevate their on-line presence and drive outcomes. Collectively, we guarantee your web site just isn’t solely lovely but additionally optimized for efficiency and progress.
8. Schedule a free web site checkup
In right this moment’s fast-paced digital panorama, having a contemporary, engaging on-line retailer is essential to capturing your clients’ consideration. Right here at Volusion, we provide a free website checkup the place we’ll consider each side of your web site. See the way you stack up in opposition to rivals and get a really personalised, in-depth look into your web site – not generic suggestions.
In Conclusion
Net design refreshes are a good way to maintain your web site aligned with present traits, intriguing your viewers and boosting belief. Better of all, it’s usually the only adjustments that make the largest distinction. In case you’re hitting a income plateau or your aggressive panorama is rising crowded, take into account a design refresh right this moment.
