E-commerce

The Gist Data-driven personalization. Hyper-personalization thrives on analyzing customer data and enables tailored experiences that increase engagement and loyalty. Ethical...

No matter how you slice it, Amazon is the largest online retailer in the U.S. Amazon’s ecommerce statistics speak for...

Video remains a dominant force in consumer engagement, solidifying its role as an essential tool for brand storytelling. From short-form...

In 2025, most global consumer product executives expect stable prices in the near term. Many believe raising prices won’t drive...

Patchogue, N.Y.: A For Sale sign hangs in front of a house in Patchogue, New York, on June 1, 2024.Steve...

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they...

The Gist Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data...

With Valentine’s Day just around the corner, 1-800-Flowers.com Inc. has teamed up with Uber Direct to help florists handle the...

Businesses and consumers are increasingly transitioning to cashless or cash-light transactions, driven by the growing adoption of remote and online...

As innovative as Google Ads can be, success hinges on getting the fundamentals right. In this post, I’ll address five...