Hertz said it will begin selling its certified used vehicles on Amazon Autos, becoming the ecommerce giant’s first fleet partner in a tie-up announced this week.
At launch, customers in Dallas, Houston, Los Angeles, and Seattle can browse, finance and buy Hertz vehicles directly on Amazon and pick them up at a nearby Hertz Car Sales location, according to an Aug. 20 news release. Hertz said the program will extend to all 45 of its sales locations across the U.S. in the coming months.
The rental car giant framed the move as part of a broader effort to grow its digital retail footprint and offer “a more seamless customer experience.”
“Our goal is to reimagine the car-buying experience and meet customers where they are — whether online or in person — with convenience, confidence and scale,” said Jeff Adams, executive vice president of Hertz Car Sales, in a statement.
“Amazon Autos is the ideal partner to help us deliver on this as customers can shop our expansive inventory of high-quality used cars on the same trusted marketplace where millions shop every day,” he said.
Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales.
Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).
Amazon Autos expands used vehicle listings
The partnership builds on Amazon’s push into the vehicle category, which began in December 2024 with the launch of new car sales. At that time, Amazon teamed up with Hyundai, allowing customers in 48 U.S. cities to browse, finance, and schedule pickup for new models directly through its platform.
Earlier this month, Amazon Autos entered the used-car market for the first time, starting with pre-owned vehicles from Hyundai dealerships in Los Angeles.
The tie-up with Hertz now takes that further. Hertz said the new listings will add thousands of used vehicles, including from brands like Ford, Toyota, Chevrolet and Nissan. To shop the inventory, customers can visit Amazon.com/autos or search “Hertz vehicles” on Amazon. Hertz said the platform will show certified used vehicles available within 75 miles of a shopper’s location.
Hertz also noted several buyer-facing perks for its certified vehicles, including below-book pricing, 115-point inspections, and limited warranty coverage.
“We’re excited for Hertz Car Sales to join the hundreds of franchised dealers in our store, bringing thousands of additional vehicles for customers to choose from,” said Fan Jin, global head of Amazon Autos, in a statement. “This collaboration allows us to offer an expanded selection of well-maintained vehicles from more dealerships across the country, while maintaining the simplicity that customers expect from Amazon.”
Hertz leans further into retail strategy
The new partnership also ties into Hertz’s turnaround strategy, which it introduced last year under a plan called the “Back-to-Basics Roadmap.”
The plan centers on three financial priorities:
- Fleet management
- Revenue optimization
- Cost efficiency
Hertz recently reported signs of progress on that front. For its fiscal second quarter ended June 30, the company recorded its highest Q2 retail vehicle sales volume in five years, including through its direct-to-consumer Hertz Car Sales platform. That followed a record retail quarter in Q1 2025, it said.
As part of the transformation, Hertz said it is also pursuing more technology partnerships to modernize the sales process.
CEO Gil West told investors on the company’s Q2 earnings call that the digital integrations are designed to expand “visibility, ease, and reach,” placing vehicles “on the platforms where consumers are already browsing and shopping.”
“These efforts are designed to drive greater awareness, stronger engagement, and a seamless path from interest to ownership.” he added.
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