Processes are key.
Again in 2022, I had an inkling that I’d grow to be self-employed in the future. I additionally realized that the simplest approach for me to create a sustainable enterprise was to construct a private model.
It labored. Virtually two years later, all of my work is inbound, and I hardly ever need to do any laborious promoting with purchasers. That doesn’t imply I don’t spend any time on gross sales. However as a substitute of sending dozens of chilly DMs per week, I create content material that places me in entrance of my audience.
In the present day, I submit two instances per day on LinkedIn and create content material for Threads and Instagram (although the latter two will not be my main platforms). I create each short-form and long-form movies. I ship out a publication each different week, publish on Substack as soon as every week, and write weblog posts. And sure, I do sleep! And I’ve three youngsters!
I’m not superhuman, however I focus very intently on content material manufacturing as a solopreneur. It matches naturally into my week and depends closely on repurposing my concepts to create quantity.
Right here’s how one can get began and how one can keep a excessive quantity of content material, whilst your online business grows.
