How To Sell on Amazon in 6 Steps (2025)

This information gives suggestions and methods for constructing a profitable enterprise on Amazon.

Learn how to promote on Amazon for learners

1. Conduct market research
2. Choose a selling strategy
3. Write a business plan
4. Create an Amazon seller account
5. Decide which fulfillment option to use
6. List your first product

1. Conduct market analysis

Use market research and competitive analysis that can assist you determine what to promote on Amazon. You’re on the lookout for products that are trending and have an excellent profit margin in an area with comparatively weak competitors. There are a number of methods you possibly can assess the present market panorama on Amazon and determine which merchandise to prioritize:

Overview Amazon bestsellers lists

Amazon’s bestsellers web page is a good place to search out product concepts primarily based on what’s promoting effectively proper now on the positioning. Though it takes time for a product to realize Amazon bestsellers rank (it’s primarily based on gross sales quantity), you possibly can nonetheless get a way of what customers are shopping for. Are you able to provide a model of a preferred product that serves a specific niche or satisfies an unmet want?

Use key phrase analysis instruments

Jungle Scout is a well-liked key phrase analysis instrument that may slim down your record of excellent merchandise to promote. While you use a key phrase analysis instrument like this, you make selections primarily based on information. The search quantity of a product helps you establish shopper curiosity.

Learn Amazon evaluations

When prospects evaluation merchandise, they could unwittingly reveal gaps out there. Check out Amazon product evaluations to find out what prospects like and dislike about particular manufacturers and merchandise. You could possibly discover a constant drawback with rivals’ merchandise that your product can remedy.

Examine for restrictions

After deciding which merchandise you’ll promote, examine Amazon’s list of product restrictions to be sure to are in compliance. Objects like nice artwork, surveillance tools, and recycled electronics are among the many merchandise not allowed. Sure merchandise should undergo a preapproval process earlier than you possibly can promote them. Learn the overview of product categories earlier than establishing your account.

2. Select a promoting technique

Relying on the product you’re promoting and the quantity of capital at your disposal, you’ll seemingly select a number of of the next methods to promote on Amazon:

• Retail arbitrage. In the event you purchase one thing under market worth and promote it at a better worth whereas profiting off the distinction, that’s retail arbitrage. Amazon sellers can seek for merchandise on sale or clearance at locations like Goal, Finest Purchase, and Massive Heaps, then promote them on Amazon for a better worth.

• White labeling. Generic merchandise with your personal model identify or brand added are referred to as white label products. You don’t must have any manufacturing or product design expertise to promote white label merchandise—your focus is totally on sourcing high quality merchandise and creating interesting branding. 

• Non-public labeling. Private-label products are produced by a third-party producer primarily based on retailers’ specs. Retailers then market and promote these merchandise beneath their very own model. You’ll find personal label merchandise by marketplaces like Alibaba and Thomasnet.

• Dropshipping. When dropshipping on Amazon, you by no means maintain merchandise in stock. When somebody purchases a product, the order goes to a 3rd social gathering. The third social gathering then fulfills and ships the product to the shopper.

3. Write a marketing strategy

Draft a strategic business plan that particulars parts which can be essential to enterprise success. Motion objects can include the following:

4. Create an Amazon vendor account

To create an Amazon vendor account, it’s essential to first determine what sort of vendor plan you want: particular person or skilled. The primary distinction between the 2 will depend on your projected quantity of gross sales.

The person plan is a pay-as-you-go plan that provides you entry to fundamental itemizing and order administration instruments. Particular person sellers pay a $0.99 seller’s fee each time they promote an merchandise. In the event you promote fewer than 40 merchandise per 30 days, the person plan could also be for you. When you promote greater than 40 objects per 30 days, the person plan turns into dearer than the skilled plan, so chances are you’ll as effectively improve.

The skilled vendor plan is a $39.99 month-to-month subscription service that provides a suite of tools and benefits, together with global selling programs, superior enterprise reviews, and eligibility for Amazon’s Featured Offer position.

When you’ve chosen a plan, it’s time to arrange your new Amazon vendor account. Gather the next data and enter it on the Seller Central signup page:

As soon as your Amazon vendor account is permitted, you’re able to get your merchandise listed and begin promoting.

Learn extra: Is Selling on Amazon Worth It for You?

5. Determine which success choice to make use of

As a vendor, you’ve got two fulfillment choices: success by service provider and success by Amazon:

Achievement by service provider (FBM)

With FBM, you fulfill orders directly to customers and handle transport, returns, and customer support. It is a good choice for made-to-order merchandise or for merchandise that require an extended lead time for processing.

Achievement by Amazon (FBA)

With FBA, you ship stock to an Amazon warehouse, referred to as an Amazon Achievement Middle (FC). These success facilities ship merchandise and handle returns from prospects. You management stock ranges and pay storage charges for the product, along with a success price for each unit bought to prospects. Remember, you continue to personal the stock till a buyer receives it.

On this mannequin, Amazon handles cost from the shopper and, in flip, pays you. You get entry to Amazon’s customer support workforce that handles questions, returns, and refunds.

6. Record your first product

There are two methods you possibly can record a product on Amazon: The primary is for merchandise already on the market on Amazon—these merchandise have an current Amazon Standard Identification Number (ASIN), and your itemizing can be mixed with the product element web page for all different sellers providing this product. The second is for brand spanking new merchandise (personal label merchandise) that you simply’re itemizing on Amazon for the primary time.

Let’s contemplate the preliminary instance: Say you’re promoting journey mugs you obtain at wholesale costs, and there’s already a list on Amazon for that precise product.

1. The very first thing you’ll must do is copy the ASIN from the “product particulars” part of the prevailing itemizing.
2. Subsequent, navigate to Vendor Central, click on Catalog and choose Add Merchandise. This brings up a search bar the place you possibly can paste the ASIN. Doing so will carry up the product itemizing. Use the dropdown to explain the situation of your merchandise (New, Used – Like New, Used – Very Good, and so forth.)
3. Click on “Promote this product,” set your worth, choose your success choices (FBM or FBA), and observe the following prompts. You’ve got the choice to enter a SKU on your merchandise, after which you’ll click on the “Save and end” button. You’ll be able to view your itemizing within the “Handle stock” web page of your Vendor Central account.

Now let’s take a look at the method for itemizing a product that has by no means been bought on Amazon, like your personal line of emu leather-based platform clogs. Right here’s the way it works:

1. From the Vendor Central dashboard, you’ll once more click on “Add a product” adopted by “I’’m including a product not bought on Amazon.”
2. Select your product class from the record, then enter all related details about your product (title, worth, particulars, photographs, success choices).
3. When you’re carried out with this, merely click on “Save and end” and your product can be submitted for approval. As soon as it’s permitted, Amazon will assign it an ASIN and record it on the market. You’ll be able to entry the itemizing by way of your “Handle stock” web page.

As soon as your product element web page is dwell, consumers can uncover your product by looking on Amazon. In case your product has enchantment and you utilize efficient advertising and marketing methods, quickly sufficient the orders will begin rolling in.

Learn how to create profitable product listings on Amazon

1. Write a targeted product title
2. Upload clear product images
3. Write thorough product descriptions
4. Include product variants

The product element web page of your product itemizing is the place the gross sales occur on Amazon. The data you placed on this web page helps prospects determine whether or not or not your product meets their wants. Candle model Homesick has a stellar instance of a product page. Let’s take a look at why.

1. Write a focused product title

Your product title ought to seize consumers’ consideration and inform them they’re in the proper place. A very good product title with targeted keywords can enhance your click-through price in search and increase your SEO ranking within Amazon’s platform.

Amazon product titles have a 200-character restrict, however Amazon Seller Central recommends holding titles beneath 80 characters. Concise product titles are simpler to learn on cell units, the place longer titles are usually truncated as a result of smaller display measurement. Since more than 50% of Amazon visitors comes from cell units, it is sensible to optimize wherever you possibly can.

Each phrase in your product title is searchable, so purpose to incorporate very important data. For instance, Homesick makes use of its model identify (Homesick), the product line (Scented Candle), the type (Hawaii), options (Scents of Pineapple, Coconut), and the container measurement.

2. Add clear product photographs

Your major picture ought to clearly present what the product is. Extra photographs can present different angles of the product and, if related, life-style imagery.

You can even add video to present consumers a extra in-depth take a look at your merchandise. Customers can scroll by your media to evaluate if the product is an efficient match for his or her wants. Take care that your photographs are top quality in order that consumers can zoom in to see the finer particulars of your product.

3. Write thorough product descriptions

Product descriptions record the specs and advantages of your product. Homesick makes use of bullet factors for its descriptions, highlighting key data potential consumers search for in a candle, equivalent to burn time, scent notes, and kind of wax.

4. Embody product variants

Variations of your merchandise allow you to simply show the identical product in numerous sizes, colours, and types. Whereas every model of a product has its personal distinctive ASIN and element web page, product variants give prospects the flexibility to rapidly swap between choices.

Value of promoting on Amazon

While you begin promoting on Amazon, there are some charges you have to be conscious of as a result of they’re continuously charged and might impression your Amazon channel’s return on investment (ROI). The next charges aren’t the one charges, simply the frequent ones:

• Referral charges. Amazon fees a fee for promoting on the platform. It’s completely different for every class. The average referral fee is 15% however can vary from 8% to 45%.

• Closing charges. It is a $1.80 fee taken from every unit bought for merchandise in media classes (books, DVDs, music, software program and pc/video video games, online game consoles, and online game equipment).

• FBA charges. In the event you use Fulfillment by Amazon you’ll pay a price that covers choosing, packing, transport, and customer support. The precise price will depend on your product’s class, measurement, and weight, however it begins out at just some {dollars}.

• Extra Amazon charges. Amazon will even cost you storage charges for stock in its success facilities, with extra charges for aged stock that has been in storage for greater than 181 days. You may additionally need to pay charges for unsold stock that Amazon returns to you, discards, or liquidates.

For an in-depth take a look at all doable charges, learn the selling on Amazon fees guide.

Ideas for promoting your merchandise on Amazon

Amazon offers ecommerce companies a novel alternative to promote merchandise to a wider viewers, serving to enhance model consciousness within the course of. Listed here are key suggestions for getting there:

Encourage product evaluations

Critiques will be the deciding think about a purchase order, even when the product has a better worth than rivals’ choices. One solution to encourage reviews from customers is to ship a follow-up electronic mail after a buyer purchases your product.

Amazon sellers can ship prospects automated follow-up emails which can be associated to a particular order. The guidelines are here however, in abstract, chances are you’ll not:

• Ship emails with advertising and marketing or promotional messages.

• Embody hyperlinks to web sites aside from Amazon.

• Request or incentivize optimistic evaluations.

You’ll be able to, nonetheless, ship emails that ask the shopper to depart a evaluation—as long as you don’t particularly request that the suggestions be optimistic.

There are ample finest practices for email marketing on the market, however purpose to ship not more than two emails: one throughout the order affirmation or supply part and one post-purchase email after the shopper receives the product.

Run sponsored product advertisements

Amazon has a strong advert platform that permits you to market your merchandise to Amazon prospects. Amazon Sponsored Product Advertisements is a PPC (pay per click) mannequin that permits you to promote your Amazon merchandise. Advert placements on desktop will be above, alongside, or under search outcomes for associated search phrases, in addition to on product element pages.

A number of issues to bear in mind when working Amazon PPC advertisements:

• Begin with automated focusing on. This enables Amazon to make use of its highly effective search algorithms to routinely uncover and recommend an exhaustive record of potential key phrases for you. You’ll be able to start by choosing a flat default bid throughout all key phrases, however your eventual objective is to get information on how numerous key phrases carry out and goal those which can be handiest.

• Consider your automated focusing on marketing campaign. Assess your automated focusing on marketing campaign upon getting at the very least a number of weeks’ value of information to find out which key phrases carried out the perfect. You wish to transition these over to a guide marketing campaign, the place you possibly can deal with solely probably the most related key phrases. With a guide marketing campaign, you’ve got the flexibility to regulate bids by key phrase.

• Proceed to iterate your guide marketing campaign for key phrases and bids. Completely different bid quantities can yield numerous placements and outcomes, so proceed to check till you discover a technique that works effectively for you.

• Use insights to optimize product particulars pages. As you refine your PPC technique, you’ll acquire a greater sense of which key phrases are related to your product. You’ll be able to add these key phrases to your product element pages that can assist you seize extra natural visitors with out having to pay for advertisements.

Make the most of promotions

Leveraging promotions may also help you generate gross sales and improve brand awareness. A well-liked sort of promotion on the Amazon platform is Lightning Deals. These offers are flash gross sales featured on the Amazon Deals, probably the most continuously visited pages on Amazon.

Lightning Offers may also help:

• Enhance discoverability of your product, particularly throughout massive occasions equivalent to Prime Day and holidays.

• Result in extra on-line evaluations as a consequence of larger product attain and gross sales.

• Trial new merchandise and win new prospects for future purchases.

Lightning Offers seem within the “See All Suggestions” part of the display on Vendor Central. Lightning Offers run throughout many alternative classes, together with well being and private care, residence and kitchen, shopper electronics, style, grocery, and way more.

Drive exterior visitors

Many manufacturers reserve their exterior advertising and marketing channels to level to their ecommerce store. Whereas there may be worth in utilizing advertisements to direct visitors to your personal web site, those self same ways additionally work to advertise your Amazon listings.

In the event you collaborate with bloggers and influencers, you possibly can increase your attain by applications like Amazon Associates and Amazon Influencers—in addition to exterior platforms for connecting with influencers, equivalent to Shopify Collabs.

Moreover, you possibly can create low cost codes to share externally, equivalent to in your social media channels, to encourage prospects to purchase on Amazon.

Get your pricing proper

Discovering the proper pricing strategy on your merchandise is particularly necessary in Amazon’s market, the place you compete in opposition to different sellers. Listed here are some key issues when aiming to hit the proper pricing:

Amazon Market Honest Pricing Coverage

In line with the Amazon Market Honest Pricing Coverage: You’ll be able to’t set a worth that “harms customer trust.” Amazon gives some examples of pricing practices that elevate purple flags, together with pricing a product considerably increased than current costs provided on or off Amazon, promoting bundles of a number of models for a better worth per unit than if bought individually, and including extreme transport charges. Keep away from a possible account suspension by pricing your merchandise pretty.

Automate pricing

Repricing instruments like Amazon’s Automate Pricing on Vendor Central aid you to routinely make pricing selections. With the free Automate Pricing instrument, you possibly can set up parameters for pricing merchandise and specify learn how to routinely adjust product prices to a competitive level.

Complement your Shopify retailer by promoting on Amazon

At first look, Amazon can appear to be a challenger to your ecommerce enterprise: a worldwide market, a large viewers, a go-to vacation spot for shopper search. Nonetheless, when approached as a useful resource, Amazon can truly assist entrepreneurs earn a living on-line. Beneath the proper circumstances, selling on Amazon is worth it for Shopify retailer house owners.

Your Shopify retailer is your own home base, and Amazon’s world market is your alternative to achieve huge new audiences. Strategic planning, experimentation, and a few hustle will get you an extended solution to efficiently promoting on Amazon.