Hello All,
Jeremy Barnett, CEO and founding father of RAD Intel, right here. Many colleagues and business friends have inspired me to share the insights and readings that gas my creativity, technique, and management at RAD Intel, in addition to how we navigate the various wants of our shoppers. In response, we’re excited to introduce my new e-newsletter, “Views Of A Advertising CEO.” This text goals to share the day by day observations and insights shaping my considering and steerage for our very gifted staff and shoppers. Every month, I will reveal what I’ve discovered, inventive highlights that caught my eye, inspiring information, and developments I am eagerly anticipating.
This is what’s on my radar this month:
I Didn’t Know That…
- Of the two,000 creators who earn over $100,000 yearly, 95% of those high-earning creators have fewer than 1 million followers, difficult the notion {that a} huge follower rely is important for substantial earnings within the creator economic system.
- 1000’s of oldsters are expressing considerations over AI-generated influencers on TikTok, arguing these digital personas promote unrealistic magnificence requirements to children. Over 12,000 dad and mom have signed a petition urging TikTok to raised label content material by AI influencers, fearing the impression on kids’s physique picture and vanity. Regardless of TikTok’s coverage requiring labeling of AI-generated content material, enforcement is inconsistent, leaving many movies unlabeled and probably deceptive. This example highlights the broader concern of social media’s position in shaping youth perceptions and the decision for extra stringent regulation of AI-generated content material.
I Favored The Creativity Of…
- CeraVe – they orchestrated an revolutionary Tremendous Bowl influencer marketing campaign that cleverly stirred on-line hypothesis about Michael Cera’s involvement with the model, leading to 6 billion impressions earlier than the sport even began. As an alternative of releasing conventional teasers, the model engaged over 450 influencers to create an immersive storytelling expertise, main to an enormous buzz. This marketing campaign, developed with WPP and led by Ogilvy PR North America, unfolded over three weeks, showcasing the ability of social media and influencer partnerships to amplify model visibility. CeraVe’s technique diverged from standard promoting, demonstrating its means to innovate and interact audiences in a crowded market area.
I Was Impressed By…
- The rising affect of ladies over the age of fifty on social media, providing a contemporary perspective that resonates with a broad viewers, together with youthful followers. This development is reshaping how we view client interplay, proving that real, relatable content material is aware of no age limits. These trailblazing influencers are redefining age with their confidence and zest for all times, difficult long-standing stereotypes and advocating for a extra inclusive advertising and marketing world. Their ascent not solely celebrates the richness of their experiences but in addition calls on manufacturers to acknowledge and cater to the various pursuits and values of this dynamic demographic, fostering a extra related and inclusive social media surroundings.
I’m Excited For….
- RAD Intel’s daring new branding! We’ve not too long ago unveiled a contemporary new look that captures the heart beat of market developments, aligns carefully with our clients’ core values, and units the stage for sustained progress. Take a look at our new vibe at www.radintel.ai, and let me know what you assume!
- SXSW 2024 – my staff shall be in Austin this yr to attach with shoppers, companions, and business luminaries, uncover the newest developments, and delve into the way forward for digital media, advertising and marketing, and expertise. Excited by assembly? Hit me up on the e mail under to schedule a dialog.
Ideas or concepts you need to focus on?
Let’s join: Jeremybarnett@radintel.ai. Thanks for studying, and till subsequent time!
