Customer relationship management (CRM) platform Klaviyo announced deepened product integration with ecommerce software provider Shopify.
Klaviyo said the “expanded interoperability helps enterprises better unify customer data across regions.” In doing so, it said, the integration helps to deliver “consistent, localized experiences worldwide.” Klaviyo framed the integration around merchants expanding worldwide sales and a February 2025 forecast from eMarketer of growing ecommerce sales.
“To compete globally, businesses need more than localized storefronts,” according to the announcement. “They need infrastructure that keeps commerce and customer data connected in every market.”
Currently, 118 of the Top 2000 online retailers in North America use Shopify as their ecommerce platform, according to Digital Commerce 360 data. In 2025, the combined web sales of all Top 2000 retailers that used Shopify’s ecommerce platform reached $10.458 billion. The Top 2000 Database ranks North America’s largest online retailers based on their annual ecommerce sales and more.
How Klaviyo and Shopify are expanding their integration
Included in the Klaviyo-Shopify integration is access to “Locale Aware Catalogs.” The companies said Locale Aware Catalogs automatically syncs translated content, regional pricing, currency and market-specific URLs into Klaviyo. Doing so helps to “power personalized experiences” through the company’s K:Marketing and K:Service’s Customer Hub suites without requiring multiple catalogs or “complex workarounds.”
“Until now, localized product data often stopped at the storefront, forcing marketing teams to manage separate catalogs or build manual workarounds to avoid regional errors,” Klaviyo said in the announcement. “Klaviyo’s CRM now offers a fully synchronized, multi-market data foundation that natively integrates Shopify Markets’ localized catalog data.”
Shopify Markets refers to a cross-border commerce tool. It allows merchants to manage, sell and ship to multiple countries or regions through a single store.
Klaviyo noted five key offerings from its deepened Shopify integration:
- Automated, localized content. This shows the exact language, currency and pricing merchants have defined in Shopify Markets for every product in an email or text.
- Smart regional filtering. Klaviyo said this ensures shoppers only see product recommendations that merchants have made available in a shopper’s specific country or market.
- Path to purchase. Every product links automatically, directing customers to the correct localized version of the storefront, Klaviyo said.
- Unified global workflows. Klaviyo said merchants can use a single marketing template that dynamically adapts to a customer’s location and preferred language. That can save hours of manual setup, Klaviyo added.
- Fully localized, native Customer Hub experience. The experience uses Locale Aware Catalogs to automatically inherit each shopper’s Shopify Markets settings, Klaviyo said. That includes recently viewed items, order history and support content.
Shopify focuses on cross-border commerce
Klaviyo co-founder and co-CEO Andrew Bialecki said the company’s partnership with Shopify focuses on “a shared vision” to help merchants scale globally. He said the Klaviyo integration with Shopify helps businesses “run a single global strategy.”
Atlee Clark, vice president of partnerships at Shopify, also praised the integration.
“Extending Shopify Markets’ infrastructure into Klaviyo makes it easier for merchants operating across multiple regions and channels to scale internationally,” Clark said. “This is our ecosystem at its best: native integrations that help merchants reach more customers globally, without added complexity.”
Additionally, the announcement featured a quoted statement from Reebok.
“Maintaining a seamless and localized customer experience is critical,” said Marc Le Roux, CEO for Reebok Europe (GB Brands). “Shopify Markets gives us the infrastructure to localize our storefront, and with Klaviyo’s Locale Aware Catalogs, that same accuracy carries through to our marketing and customer engagement.”
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