Luggage Statistics [2024]: Consumer, Product & Growth Data

Key Baggage Statistics

• In 2020, baggage retail gross sales within the US dropped 59% as a result of pandemic journey bans.
• The worldwide baggage market is predicted to exceed pre-pandemic progress in 2024.
• Samsonite remains to be by far the most important baggage model, with over $2.9 billion in income in 2022.
• Regardless of Samsonite’s market domination, Away Journey has virtually double the web search curiosity.
• The common carry-on suitcase weighs 7.6 lbs and has 40.3 L of quantity.
• The common checked suitcase weighs 10.4 lbs and has 91.2 L of quantity.
• The July Carry-On Light was the lightest suitcase in our evaluation, weighing simply 3.9 lbs.
• At $1430, the RIMOWA Original Cabin was the costliest suitcase in our evaluation.
• The international locations with the best web search curiosity in baggage are rich island nations like Singapore, the UK, and New Zealand.
• Contained in the US, coastal states have a lot greater search curiosity in baggage, and Hawaii is the chief by far.

Baggage Market Statistics

Extra individuals are touring than ever earlier than, and, regardless of COVID-19 setbacks, the journey business as a complete has been rising quickly over the previous decade. Baggage isn’t any exception to that.

Within the wake of COVID-19 and the emergence of a number of startup baggage manufacturers, the market is regularly altering. Listed below are the important thing statistics for understanding the bags market.

US Baggage Retail Gross sales Over Time

From 2010 to 2019, US baggage retail gross sales elevated by almost 130% in accordance with Statista. This progress was pushed by extra individuals touring mixed with innovation within the business and extra centered advertising on-line and in social media.

The chart and desk beneath present the overall retail gross sales for baggage within the US from 2010 to 2021.

From 2019 to 2020, COVID journey bans prompted a 59% drop in US baggage retail gross sales. By 2021, baggage gross sales had returned to 85% of pre-pandemic ranges in the USA.

World Baggage Market Dimension Forecast

In 2022, the worldwide baggage market was valued at $17.6 Billion, in accordance with Statista.

The chart beneath exhibits the previous and forecasted progress of the bags market worldwide, from 2017 to 2025.

Whereas the worldwide baggage market was nonetheless far beneath pre-pandemic ranges in 2022, it’s anticipated to surpass these ranges by the tip of 2024. From 2019 to 2029, researchers at Mordor Intelligence predict a 7.2% compound annual progress fee within the baggage business.

Extra individuals are touring world wide, and we are able to solely count on that development to proceed. That’s excellent news for each established baggage manufacturers and newer startups within the enterprise.

Within the years and months main as much as COVID-19, a number of new manufacturers emerged within the baggage and journey gear house.

Whereas the pandemic was a difficult time for brand spanking new journey manufacturers, people who did handle to outlive (Beis, Monos, July, and others) will seemingly expertise vital progress within the coming years as the bags business as a complete continues to develop quickly.

Baggage Search Curiosity by Month

Whereas the seasonal traits in baggage gross sales and search curiosity are usually not as placing as for backpacks (that are most in demand at “back-to-school” season), there undoubtedly are yearly-repeating patterns.

The desk beneath exhibits US search curiosity within the time period “baggage” by month from January 2021 to December 2023 in accordance with Google Trends.

The sample within the chart above exhibits that yearly there are two spikes in search curiosity for baggage.

The primary is a gradual ramp-up by way of the spring that peaks in July. Summer season is the season that universally sees probably the most journey, and this development displays that. As faculty summer season holidays begin, individuals are searching for baggage to gear up for journeys.

The second spike is within the vacation season, particularly Black Friday Weekend. That is probably the most worthwhile time of 12 months for a lot of client items industries, so it’s no shock that individuals are extra concerned with baggage throughout this time.

Baggage Model Statistics

For a lot of many years, baggage was a reasonably steady, not notably thrilling product vary. A number of huge manufacturers dominated the enterprise, and folks knew what to anticipate from these manufacturers and their merchandise. Baggage was boring, a software to perform a job.

Issues began to vary within the years from 2012 to 2020, as just a few startup manufacturers started shaking issues up in baggage. Away, based in 2015, made a giant splash with a brand new line of suitcases designed to be fashionable and thrilling, a really distinguished social media presence, and a collection of well-placed superstar endorsements.

Extra new startups adopted go well with, and whereas every took a barely totally different method, all of them shared just a few essential ideas: consideration to model, a give attention to journey experiences reasonably than simply useful merchandise, robust web advertising, and direct-to-consumer fashions that distributed with the necessity for contracts with massive retailer shops.

The panorama of the bags business appears very totally different now. Whereas the previous gamers like Samsonite, American Tourister, and Travelpro are nonetheless there, a number of of the newer manufacturers have gained a critical foothold available in the market.

Prime Baggage Manufacturers by Search Quantity

One approach to evaluate the top luggage brands is by web search quantity. Whereas this isn’t an ideal metric for income or variety of suitcases offered, it’s an correct approach to gauge the curiosity and model consciousness of a selected model.

I did an in-depth Google search evaluation to seek out the manufacturers with the best search quantity on Google. As a result of some model names are frequent phrases (Away), and lots of manufacturers promote extra than simply baggage, I analyzed search phrases that included the phrase “baggage” (for instance: “Away Baggage” and “Samsonite Baggage”).

The desk beneath exhibits the highest 20 baggage manufacturers rated by month-to-month Google search quantity in accordance with Similarweb.

Away Luggage has the best web search quantity by far. This model has poured large effort and assets into advertising and model consciousness, and that effort has clearly paid off.

Away’s income in 2022 was $231.8 million. Samsonite’s income reached $2.9 billion in the identical 12 months in accordance with Samsonite’s Annual Results Announcement—over 10 instances as a lot as Away.

These statistics spotlight the truth that, whereas web advertising and search quantity are essential, they aren’t the one manner for a model to achieve success. Away’s web and social media presence blows Samsonite out of the water, however Samsonite is dominant in gross sales due to its near-ubiquitous presence in retail shops world wide.

Whereas new manufacturers are beginning to make a big effect on the bags business, Samsonite isn’t going anyplace quickly.

Carry-On Baggage Statistics

Carry-on luggage is designed to slot in the overhead bin of an airplane. We analyzed the quantity, weight, and worth of the 96 carry-on suitcases presently in our baggage database.

Carry-On Baggage Quantity

Carry-on baggage has to suit inside very strict measurement limits, and most of the people search for baggage that’s near these limits to allow them to have probably the most packing house. The result’s that the volumes of carry-on suitcases are very concentrated proper round 40 L.

The common carry-on suitcase has 40.3 L of quantity, and 68% of carry-ons are between 34.6 L and 46 L. Suitcases on the decrease finish of this vary are compact, light-weight suitcases for international travel. Suitcases on the higher finish of this vary are designed to maximise house on home flights which have extra beneficiant measurement limits.

Many bigger carry-on suitcases obtain greater volumes with zippered growth. Meaning they are often compressed for journeys with tighter airline measurement restrictions.

Carry-On Baggage Weight

Weight is a crucial issue for carry-on baggage. Lightweight carry-on luggage shall be simpler to elevate into the overhead bin and simpler to maintain inside airline weight restrictions.

The common weight for carry-on suitcases is 7.6 lbs, and 68% of carry-ons are between 6 lbs and 9.2 lbs. The lightest carry-on in our database is the July Carry-On Light. At 3.9 lbs, it is just barely over half of the typical weight.

Carry-On Baggage Value

Value is a crucial metric when evaluating rolling carry-on luggage. The carry-ons in our database cowl a variety of worth ranges, from ultra-budget to ultra-luxury.

The common MSRP of the carry-ons we analyzed was $351.09. The median was considerably decrease, at $299.99. This means that the information is right-skewed, that means there’s a a lot bigger variety of suitcases on the decrease finish of the vary (underneath $300) and some very high-priced gadgets that convey up the typical.

These outliers on the costly finish embody suitcases from luxurious manufacturers like RIMOWA and Tumi. The costliest carry-on in our database is the RIMOWA Original Cabin, which value $1430.00 on the time of publication.

On the reverse finish of the spectrum, there’s a huge array of affordable carry-on luggage out there for as little as $50 or much less.

Checked Baggage Statistics

Checked suitcases are designed to be checked into the cargo maintain of a aircraft, and are a lot bigger than carry-ons since they don’t have the identical strict measurement limits. Checked luggage are additionally usually less complicated in design and building, with out as many pockets and options.

Our evaluation included each hardside luggage and softside baggage fashions which are marketed for check-in use.

Checked Baggage Quantity

Checked suitcases vary from barely greater than carry-on limits to huge luggage which are appropriate for household journeys or shifting internationally.

The common checked baggage quantity is 91.2 L—greater than double the typical carry-on quantity. 68% of checked suitcases are between 68.5 L and 113.9 L. The most important wheeled suitcase in our database is the Travelpro Platinum Elite 29” Spinner, which is 143.5 L when absolutely expanded.

Checked Baggage Weight

The common weight for checked suitcases is 10.4 lbs. That is solely 36% greater than the typical for carry-ons, which is shocking since checked baggage is greater than double the dimensions on common.

The spinner wheels, frames, nook reinforcements, and telescoping handles account for a big portion of suitcase weight. These parts don’t change a lot primarily based on the bags measurement: a large checked suitcase nonetheless has the identical 4 spinner wheels as a carry-on.

The one vital weight addition from carry-on to checked suitcase is the primary shell supplies, that are considerably lighter than the structural elements. This explains why the load distinction isn’t as giant as you could count on.

Checked Baggage Value

Due to the extra measurement and supplies, checked baggage is considerably costlier than carry-on baggage—round $54 extra on common.

We see the identical development right here as with the carry-ons: the median MSRP is considerably decrease than the typical, that means a handful of very costly suitcases are skewing the information. Our database has an enormous worth vary for checked baggage, from underneath $100 to almost $1400.

Baggage Statistics by Area

Baggage use and curiosity are usually not uniform across the globe. Listed below are an important regional baggage statistics.

Google Search Curiosity in Baggage by Nation

Breaking down Google search quantity for baggage by area is an fascinating approach to evaluate the curiosity in baggage between areas. This isn’t an ideal metric, but it surely exhibits how a lot individuals are looking for baggage on-line.

Utilizing Google Trends, I ranked the international locations with the best and lowest search curiosity for the time period “baggage” in 2023.

Google charges search curiosity as a proportion of all searches. The area with the best search curiosity will get a rating of 100, and each different area’s rating is a proportion of that (a rating of fifty means half the search curiosity of the best rating). I excluded areas with low search quantity for this examine; that leaves 52 areas to contemplate.

The desk beneath exhibits the ten areas with the best search curiosity for the time period “baggage” in 2023, in accordance with Google Trends.

The desk beneath exhibits the 5 international locations with the bottom search curiosity for the time period “baggage” in 2023, in accordance with Google Trends.

Apparently, the highest 4 international locations with the best search curiosity in baggage are all island international locations. Logically, this is smart since air journey is a extra frequent necessity for residents in smaller island international locations.

This development isn’t common, nonetheless, as Japan and Indonesia are each island nations with very low Google search curiosity for baggage.

These international locations with the best curiosity are additionally very rich in comparison with the worldwide inhabitants. In distinction, the international locations with the bottom curiosity in baggage are mainland international locations with considerably decrease wealth ranges.

Google Search Curiosity in Baggage by State

There’s additionally a big distinction in baggage search curiosity between states within the US. The graph and desk beneath present the Google Traits search curiosity for all 50 states plus the District of Columbia.

The state with by far the best search curiosity in baggage is Hawaii. This matches the worldwide development of island international locations having greater curiosity in baggage—as a result of air journey is a extra common necessity. Alaska additionally has excessive curiosity in baggage for related causes.

Different states with excessive curiosity in baggage embody Nevada, Washington DC, New York, and California. These states all have giant city facilities, the place individuals are extra prone to journey.

The states with the bottom curiosity in baggage are rather more rural. These embody West Virginia, Mississippi, Oklahoma, North Dakota, and Idaho. Wanting on the map, you’ll be able to see that search curiosity in baggage is very focused on the coasts and lowest in the midst of the nation.

There’s current analysis indicating that urban dwellers travel more than people living in rural areas. It’s fascinating to see that very same development mirrored within the baggage business.

Sources and Methodology

The information used on this report is split into three classes: market information, search information, and product information.

The market information contains annual gross sales, world market measurement, and market progress forecasts. I collected this information from a number of trusted market analysis, together with Statista, Grand View Research, Similarweb, and Mordor Intelligence. I mixed these particular person information factors and units to get a extra full image of the worldwide baggage market.

Search information was collected utilizing Google Trends. I used this software to gather Google search statistics for the 2023 calendar 12 months. I analyzed search outcomes for the search time period “baggage” and segmented out searches by nation, state, and month. These search outcomes function a proxy for public curiosity in baggage, and are helpful for measuring traits geographically or over time.

To gather product information, I used TravelFreak’s baggage score database, which shops the metrics we use for reviewing and scoring baggage. We retailer 37 distinct information factors for each suitcase in our database, which provides a wealth of data to attract from. The small print in our product database come from many years of in-depth analysis and testing, and comprises particulars on 196 suitcases.

I used this information to extract averages and statistical distributions for weight, quantity, MSRP, and supplies used throughout the totally different baggage classes.

Changelog

We periodically overview this report, test for errors or inconsistencies, and replace it with the latest information. Right here is the change historical past for this report.

• February 26, 2024—first printed