I posted on LinkedIn (almost) every day for 90 days. Would it bring in more work? More money? And will I continue with it?
On January 2, I decided to post on LinkedIn for 30 days, using the free tools that come with any account.
In February I looked at my initial results, and extended the experiment to 90 days. I felt that would give me enough feedback/data to decide whether to keep posting permanently.
For me, X has turned into a bin-fire of lies, insults, anger and baiting. Now that Facebook and Instagram have stopped moderating posts, I suspect they’ll do the same.
The advertising on all three channels means it’s much harder to reach a big audience without paying. Your posts are only being shown to a small number of your own followers, let alone reaching new people.
Obviously, if you already have a big audience and it’s still working for you — ignore me. But if you’re finding it hard to reach the same people you used to reach five years ago, please know that it’s not just you.
TikTok’s success has meant that other channels changed their algorithms, making it harder to build an audience or sell there.
The channel has 1.1 billion users, but only 1% of them post every day. It needs new content, so it has an incentive to show your posts to a wider audience. For now, it also carries less advertising, making organic reach easier to achieve.
I’d noticed a sharp increase in creatives getting contracts, clients and freelance commissions via LinkedIn. So I have, for some time, been urging clients to beef up their LinkedIn profile and post more to attract work.
But.. I wasn’t using it well myself.
The results are below.
But first, it’s important to say that social media isn’t compulsory. Creatives managed to sell their work, freelancers found new…
