Every week we handpick a list of new products and services for ecommerce merchants. This installment includes updates on generative engine optimization, agentic commerce, cryptocurrencies, embedded payments, website builders, customer data tools, and product experience management.
Got an ecommerce product release? Email updates@practicalecommerce.com.
New Tools for Merchants
Introducing Syndigo OpenAI Connect and Syndigo GEO for agentic commerce. Syndigo, a provider of product experience management and syndication tools, has launched Syndigo OpenAI Connect and Syndigo Generative Engine Optimization to promote visibility, conversion, and loyalty in AI shopping. The offerings enable companies to publish content directly into ChatGPT using OpenAI’s Agentic Commerce Protocol specifications, making it easier for large language models to surface products and reach shoppers.
Syndigo
ACI Worldwide and BitPay partner on crypto and stablecoin payments. ACI Worldwide, a provider of global payments technology, has partnered with BitPay, a cryptocurrency payments processor, expanding the digital asset features for merchants and payment service providers via its Payments Orchestration platform. Merchants and PSPs can integrate BitPay, alongside other payment options, including the ability to accept, store, and spend stablecoins and other cryptocurrencies. BitPay’s platform also supports peer-to-peer payments and mobile point-of-sale applications.
MoonPay launches crypto payments service. MoonPay, a provider of blockchain-based infrastructures, has launched MoonPay Commerce, a platform for businesses to accept crypto payments worldwide. MoonPay Commerce enables users to set up checkouts, subscriptions, and deposits, offering real-time insights and customizable tools to create branded payment experiences. MoonPay Commerce also powers and maintains the Solana Pay integration for Shopify.
Commerce introduces BigCommerce Payments powered by PayPal. Commerce, parent company of BigCommerce and Feedonomics, has announced an embedded payment processing tool, powered by PayPal, to launch in 2026 in the U.S. BigCommerce merchants can gain access to advanced payment capabilities, simplified account management, and buy-now pay-later via PayPal’s Pay Later feature, all managed within the BigCommerce control panel. Features of BigCommerce Payments include real-time balance insights, top-ups and payouts, bank and card connections, and currency management.
Commerce launches Feedonomics Surface for D2C and B2B feed management. Commerce has also launched Feedonomics Surface, a tool that simplifies and automates the connection of product catalogs to advertising channels such as Google Shopping and Meta. Feedonomics Surface provides merchants with data optimization and automation tools to improve their return on advertising spend. Users can create, manage, and synchronize product feeds without extensive technical knowledge.
Feedonomics Surface
10Web launches AI-Powered frontend builder with WordPress backend. 10Web, a developer, has launched Vibe for WordPress, an AI-native frontend builder with a WordPress backend. According to 10Web, Vibe for WordPress converts natural language prompts into WordPress websites and applications. Users describe their project, such as a landing page or a multi-page site, and the platform generates a version in minutes.
Cryptocurrency platform Coinbase launches commercial payment tools. Coinbase, a cryptocurrency exchange, has introduced two commercial payment tools: global payouts and payment links. With global payouts, businesses can send or email USDC (a stablecoin pegged to the U.S. dollar) for cross-border payments, funded from platform balances or a connected bank account. With payment links, businesses can create a shareable link to request a specific amount in USDC. Customers can use that link to pay.
Grapes Studio launches AI-powered, HTML-first site builder. Grapes Studio, a website builder, has launched with an AI-powered, HTML-first editor that lets users copy and rebuild existing sites in minutes. Users can import their websites directly into the editor, then drag, drop, or ask the AI to make targeted updates, such as “add a pricing section” or “match this to our brand colors.” Users can switch seamlessly between AI assistance and hands-on drag-and-drop editing. Open Core Ventures funded the platform.
Product management platform Salsify releases AI-powered ecommerce tools. Salsify, a product experience platform, has created Angie, a conversational AI assistant to help brands navigate the Salsify platform, knowledge base, and customer configurations. Salsify has also launched its OpenAI syndication channel to help brands power agentic experiences through ChatGPT using the Agentic Commerce Protocol. The channel will provide OpenAI with an authoritative source of product data directly from brands, to surface goods in search and shopping experiences.
Salsify
Mastercard launches Merchant Cloud to support global commerce. Mastercard has announced Merchant Cloud, a payments platform that unifies services from Mastercard and its partners, helping businesses navigate and expand worldwide commerce. The platform offers scheme-agnostic solutions for credential tokenization, guest checkout, fraud protection, identity verification, and approval rate optimization. It also provides gateway services, such as omnichannel experiences, efficient transaction routing, and access to data insights, along with capabilities to conduct agentic payments securely.
Rokt mParticle launches customer data platform on Snowflake AI Data Cloud. Rokt mParticle, a real-time customer data platform, has launched its Hybrid CPD on Snowflake AI Data Cloud, providing enterprise companies with real-time activation and cloud-native flexibility. According to Rokt, with the hybrid CDP, enterprises can choose the right data strategy for every need, whether responding to customer behavior or running large-scale campaigns directly from a cloud data platform.
Salesforce announces support for Agentic Commerce Protocol. Salesforce has partnered with Stripe and OpenAI to build an Instant Checkout integration guided by the Agentic Commerce Protocol. The Protocol, co-developed by Stripe and OpenAI, provides a standardized framework for brands to interact with consumers through AI agents and facilitate a quick checkout. This partnership will allow merchants using Salesforce’s Agentforce Commerce to harness conversational AI and intelligent shopping experiences. Buyers can pay using various methods, including Link, Stripe’s consumer payments product.
FiS introduces Smart Basket for real-time purchase intelligence. FiS, a financial technology platform, has announced Smart Basket, a real-time, item-level engine and transaction gateway. Smart Basket analyzes an individual’s shopping behavior to apply optimal rewards and payment methods at checkout. The tool leverages three components within FiS’s ecosystem: the real-time payments gateway, loyalty platform, and filtered spend.
FiS
