Salesforce will add new artificial intelligence talent to its AI agent operations through its acquisition of London-based Convergence.ai.
San Francisco-based Salesforce announced its deal to acquire the agent-specialized company on May 15, noting the value Convergence could add to Agentforce. Agentforce, which debuted in 2024, offers Salesforce customers specialized AI agents that are able to execute and manage tasks independently. Its use cases extend to online retailers who rely on Salesforce’s ecommerce platform.
In North America, 76 of the Top 2000 online retailers use Salesforce as their ecommerce platform, according to Digital Commerce 360 data. In 2024, those 76 online retailers combined for more than $136.116 billion in web sales. The Top 2000 is Digital Commerce 360’s database ranking North America’s largest online retailers by their annual ecommerce sales.
Why Salesforce is acquiring Convergence.ai
“The next wave of customer interaction and employee productivity will be driven by highly capable AI agents that can navigate the complexities of today’s digital work,” said Adam Evans, executive vice president and general manager for the Salesforce AI Platform unit. “Convergence’s innovative approach to building adaptive, intelligent agents is incredibly impressive.”
Evans said his team is “thrilled to welcome their talented team to Salesforce.” In addition, he noted that its team members will help “Agentforce deliver AI that truly transforms how work gets done.”
As for how Convergence will contribute to Salesforce’s Agentforce roadmap, the announcement offered some details. Evans added that improved intuition and interface navigation would be part of the offering’s vision for the future.
“We’re looking towards a future where Agentforce can empower our customers with AI agents that don’t just follow instructions, but truly perceive, reason, and adapt to the complexities of modern digital workflows,” Evans stated. “Imagine AI assistants that can intuitively navigate ever-changing interfaces and intelligently manage intricate tasks with a new level of resilience and human-like ingenuity — that’s the kind of step-change we’re eager to explore.”
What Convergence will bring to Salesforce
Convergence previously raised $12 million in pre-seed funding in 2024. Its investors included Balderton Capital, Salesforce Ventures and Shopify Ventures. Now, its leaders expect to bring their automation expertise to Salesforce.
Marvin Purtorab, the CEO at Convergence, and Andy Toulis, its chief technology officer, co-founded the startup in 2024. The pair met each other while working at Shopify.
“The future of business automation isn’t limited to single, scripted tasks — it lies in end-to-end, decision-driven workflows where multiple agents collaborate and hand off seamlessly,” Purtorab said. “Our mission at Convergence is to help organizations stop viewing automation as just another tool and instead adopt it as the very way work gets done — unlocking new levels of innovation and efficiency.”
Purtorab said he sees the Salesforce acquisition as “the ideal step to scale that vision.” Salesforce expects the deal to close during the second quarter of its 2026 fiscal year. The company reported Q4 2025 earnings in February, announcing that Salesforce revenue reached $9.99 billion.
“Welcoming Convergence’s exceptional team to Salesforce marks an exciting step forward in deepening our commitment to the UK’s dynamic AI ecosystem,” said Jayesh Govindarajan, executive vice president for AI and machine learning engineering at Salesforce. “London is a global leader in AI innovation, and this acquisition will lay the foundation for a growing centre of AI R&D here — one where Convergence will form the nucleus of a world-class AI lab that expands over time.”
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