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Home E-commerce

SiteOne grows digital sales 130% in Q2 despite weaker demand

Solega Team by Solega Team
August 1, 2025
in E-commerce
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SiteOne grows digital sales 130% in Q2 despite weaker demand
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SiteOne Landscape Supply posted higher Q2 revenue and earnings as strong execution, cost control, and rapid digital adoption helped offset slowing demand in the housing and repair markets.

Revenue for the quarter rose 3% to $1.46 billion, up from $1.41 billion a year ago. Net income increased 7% to $129 million, compared with $120.2 million in the second quarter of 2024.

“We delivered solid results despite soft end markets,” said CEO Doug Black on SiteOne’s earnings call with investors. “Strong execution, disciplined spending, and acquisitions helped drive earnings growth and market share gains.”

The company’s profit margins also improved. Gross profit rose 4% to $531.4 million, while expenses grew just 2% to $349.1 million. Operating earnings climbed 8% to $226.7 million, as SiteOne kept costs in check and expanded margins.

SiteOne sales growth came entirely from acquisitions in Q2. Organic daily sales — excluding contributions from acquired companies — were flat. SiteOne said steady demand in its maintenance business was offset by weaker sales in new home construction and repair, which together account for more than half its revenue.

In the first half of 2025, sales rose 3.5% to $2.4 billion. Net income for the six-month period was flat at $101.7 million.

SiteOne digital sales in Q2

One of the biggest drivers of SiteOne growth in Q2: digital sales. Online revenue through SiteOne.com surged more than 130% in the first half of the year. Customers who use the platform are buying more frequently and helping SiteOne expand its market share.

“Customers who are engaged with us digitally grow significantly faster than those who are not,” Black said. “We continue to cultivate thousands of new regular users of SiteOne.com. It’s helping customers be more efficient and helping us increase market share, while making our associates more productive — a true win-win-win.”

SiteOne also reduced delivery costs by more than 40 basis points on delivered sales — about one-third of its total revenue — by using new route management software from DispatchTrack.

The company said it’s growing its private-label business and focusing on small contractors and Hispanic landscapers to boost sales. Private brands like Pro-Trade, Solstice Stone, and Portfolio grew more than 30% in the first half of the year. The number of bilingual locations also increased from 63% to 67% as SiteOne launched fresh marketing campaigns to reach Spanish-speaking customers.

Even with flat sales per day in the quarter, the company increased revenue per outside sales rep by 10% without adding a headcount.

“We are making great progress with our sales force productivity,” Black said.

Looking ahead, SiteOne expects the overall landscaping market to stay soft throughout the rest of the year, especially in new residential construction. But the company projects slight growth in sales volume during the second half, helped by rising prices in some product categories and continued share gains.

SiteOne reaffirmed its full-year profit forecast and said it remains on track to meet its adjusted earnings target of $400 million to $430 million. The company has completed four acquisitions so far in 2025 and expects more deals, though it noted that targets this year have been smaller in size.

“Despite a softer environment, we’re executing well,” Black said. “We’re building for the long term — with a strong balance sheet, focused digital investments, and a continued commitment to disciplined, high-value growth.”

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