Welcome to Marketing Leadership Doom & Gloom
The Gist CMOs under fire. Gartner says nearly 60% of CEOs have fired CMOs for failing to adapt — and ...
Tag: Marketing
I took the Google Digital Marketing & E-commerce course (Review)
If you’ve arrived here, you’re probably ready to get into my Google Digital Marketing & E-commerce: Professional Certificate review! Digital ...
Coming to a Marketing Organization Near You
The Gist Faster audience insights. Quantum computing can quickly process large datasets, which helps marketers refine audience segments with more ...
Buzz Marketing Unleashed: When Viral Dreams Become Reality
In the world of modern marketing, where people’s attention spans are shorter than a few seconds, Buzz marketing has emerged ...
How to Improve Your Digital Marketing Strategy Long-Term
You’ll already know you’ll need a digital marketing strategy to help bring in leads for your business. It’ll expand your ...
A Playbook for Influencer Marketing
Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from ...
Think Generational Marketing Is the Lone Game in Town? Think Again
The Gist Generational marketing's flaws. Generational segmentation often oversimplifies consumer behavior and leads to misguided strategies. Smarter segmentation strategies. Focusing ...
Corporate buyers still fall for green marketing puff, study finds
This article is an on-site version of our Moral Money newsletter. Premium subscribers can sign up here to get the ...
Honeymoon Is Ending for Email Marketing
Email has long been among the most profitable ecommerce marketing channels, with a relatively high return on investment, an owned ...
Effective Strategies for Driving Conversions in Social Media Niche Marketing
Social media has transformed into a useful channel through which marketers can reach niche audiences. Considering that over 5.2 billion ...
