Evaluating the Effectiveness of Brand-Specific, Points-Based Loyalty Programs
The Gist Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. ...
The Gist Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. ...
Want to explore new places without spending extra? That's what airline stopover programs are all about.Picture this: You're on your ...
As the tip of the 12 months approaches, odds are you’re doing a travel rewards self-audit. Have you learnt which ...
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© 2024 Solega, LLC. All Rights Reserved | Solega.co