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The 3 Business Models That Actually Work for Solopreneurs | by Simon Theakston | The Startup | Feb, 2025

Solega Team by Solega Team
February 26, 2025
in Start Ups
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The 3 Business Models That Actually Work for Solopreneurs | by Simon Theakston | The Startup | Feb, 2025
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Simon Theakston

The Startup

Photo by Microsoft 365 on Unsplash

Most people who start an online business do it for one reason: freedom.

The freedom to choose when to work. The freedom to decide how much to earn. The freedom to work from anywhere in the world.

But here’s the problem — most people fail.

According to a study by the Digital Marketing Institute, 90% of online businesses collapse within their first 120 days. They spend months building something that doesn’t generate enough income. Or worse, they create a business that traps them in more work than their old job ever did.

If you want a simple, profitable, and scalable online business, you need the right model. In this article, I’ll share the three business models that actually work for solopreneurs – so you can build a business that supports your life, not the other way around.

1. Digital Products (The Passive Income Play)

If you’ve ever dreamed of making money while you sleep, digital products are the answer.

With this model, you create something once and sell it over and over again. There’s no need for stock, shipping, or customer support nightmares. It’s pure leverage. A recent report by Thinkific found that the digital products market is projected to reach £284…



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