Creating content material, whether or not it’s a well-researched weblog submit, a data-packed white paper or a YouTube video, takes quite a lot of arduous work, effort and time, so it doesn’t make sense to easily publish it after which by no means consider it once more, particularly when there are such a lot of methods you possibly can repurpose your older content material to provide ti a brand new lease of life, and extra importantly, allow it to make much more cash for you!
That being the case, listed below are some actually efficient methods you possibly can (in all probability) repurpose your content material proper now, and make some more money within the course of!
- The Magic of Multimedia
Bought a weblog submit that carried out like a rockstar? It’s time for its world tour. Convert that textual content into completely different codecs to succeed in extra eyeballs. Right here’s how:
- Podcasts: That deep dive into “10 Methods to Enhance Your Residence Workplace” can simply develop into a podcast episode. Focus on every level, perhaps usher in an knowledgeable or two, and voila, you’ve obtained ear sweet to your viewers.
- Movies: Use audio to video tools to show your how-to guides into participating tutorials. Platforms like Lumen5 or Animoto can assist animate your content material with minimal fuss. As a result of typically, folks have to see it to imagine it.
- Infographics: Rework data-driven content material or step-by-step guides into infographics utilizing instruments like Canva or Piktochart. They’re shareable, they’re snazzy, they usually make info digestible at a look.
- Replace and Upcycle
Applied sciences change, tendencies evolve, and what was scorching final yr may not even be one thing price mentioning at present, so it’s by no means a nasty concept to tame a while to spruce up your present content material, particularly if it’s a bit outdated. All you should do is replace the stats, and tweak the content sufficient that it turns into related once more and you’ll re-release it and hopefully get some extra curiosity. That is additionally an effective way to enhance your search engine optimisation, whereas attracting new readers and reigniting ardour in older ones alike.
- Bundle It Up
Gather collectively a bunch of issues you may have written or created into the previous, and bundle them collectively in an e-book, information or on-line video sequence or course, for instance, and it’ll immediately make your work extra precious. For instance, if you happen to’ve written a sequence of posts on private finance, compile them into “The Final Private Finance Handbook.” Let folks obtain it at no cost in the event that they be part of your mailing checklist, and fill it with hyperlinks to your services and products, and it’ll repay!
- Create an On-line Course
In case your content material has instructional worth, why not flip it into a web based course? Platforms like Teachable or Udemy make it simple to assemble programs the place your outdated content material can function course materials. This not solely breathes new life into your posts however also can flip a fairly revenue in case your viewers is eager to study.
- Social Snippets
Extract juicy tidbits from your content and use them as social media posts. A compelling quote, a hanging statistic, or perhaps a robust opinion will be was a tweet or an Instagram submit. Pair these snippets with interesting visuals, and you’ve got contemporary content material that drives visitors again to your authentic posts.
- Electronic mail Sequence
Take a sequence of associated posts and switch them into an electronic mail marketing campaign or a e-newsletter sequence. That is good for nurturing leads or offering added worth to your electronic mail subscribers. Every electronic mail can deal with one side of the bigger matter, holding subscribers engaged and anticipating the subsequent installment.
- Spin-offs and Sequels
If a specific submit was a success, take into account creating spin-off content material that delves deeper into the topic. For example, if a submit titled “The way to Begin a Aspect Hustle” garnered quite a lot of consideration, observe up with “10 Errors to Keep away from in Your Aspect Hustle” or “The way to Scale Your Aspect Hustle Right into a Full-Time Enterprise.” Every submit not solely expands on the unique but additionally targets a probably completely different section of your viewers.
- Host a Webinar
Use your complete information or a sequence of posts as the inspiration for a webinar. Webinars could be a improbable approach to have interaction straight together with your viewers, construct authority, and even promote services or products associated to the content material matter.
- Quizzes and Polls
Convert your content material into interactive codecs like quizzes or polls. For instance, flip a character submit right into a “Which Sort Are You?” quiz. Interactive content material just isn’t solely enjoyable but additionally extremely shareable and nice for rising engagement in your website or social media channels.
- Content material Syndication
Don’t be shy—let your content material flirt with different platforms. Syndicating your posts on websites like Medium or LinkedIn can introduce your work to a broader viewers. Simply ensure that the platforms you select align together with your content material’s theme and your target market.
- Create a Content material Sequence for Instagram Tales
Instagram Stories offer a unique format for storytelling that can breathe new life into older content. Break down weblog posts into bite-sized, digestible items appropriate for Tales. Use participating visuals, polls, and inquiries to encourage viewer interplay. Since Tales final solely 24 hours, this creates a way of urgency that may drive up engagement charges.
- Develop a Pinterest Technique
Pinterest is a wonderful platform for driving visitors to evergreen content material. Create pinnable graphics that hyperlink again to your posts, particularly these which are tutorial-based or extremely visible. Pinterest typically results in extended content material lifespans in comparison with different social media platforms, the place posts are inclined to have a shorter shelf life.
- Interactive E-Books
Rework your weblog posts into interactive e-books. Embrace hyperlinks to movies, interactive quizzes, and audio clips to make the studying expertise extra participating. This format is particularly interesting for instructional content material, the place interactivity can support studying. E-books will be supplied as a free obtain to construct your electronic mail checklist or offered in your web site for a revenue.
- Translate Content material into Different Languages
If in case you have a various viewers, take into account translating your widespread content material into different languages. This will open up your content material to completely new audiences and improve your world attain. Instruments like Google Translate or skilled translation providers can assist make sure that your content material maintains its authentic tone and accuracy.
- Make Tutorial Movies
Tutorial movies can rework how-to guides and academic content material right into a dynamic studying expertise. Use platforms like YouTube or Vimeo to host these movies, and embed them within the authentic weblog posts to reinforce their worth. Tutorial movies are notably widespread and may considerably enhance engagement by offering a visible and sensible demonstration of your matters.
- Develop SlideShare Shows
Convert your content into SlideShare presentations to succeed in an expert viewers who could desire concise, visually interesting slide decks. This format is right for summarizing key factors and can be utilized as a advertising software on LinkedIn or different business-oriented platforms.
- License Your Content material
In case your content material has evergreen worth, take into account licensing it to different companies or instructional establishments. This will present a steady income stream whereas extending the attain of your work to new audiences who can profit from it.
- Make the most of Content material as Coaching Supplies
Your in-depth weblog posts can function inner coaching supplies for brand new hires and even as a part of your consultancy providers. This not solely saves you time in content material creation but additionally provides an expert contact to your coaching packages.
Maintain your content material working for you!
