The Top Life Project was based in Italy in June 2021 by Cristina Tomasi, MD, and her group. Cristina leads as CEO and Ideator at Prime Life Undertaking alongside Andrea Fontana, companion and CMO, and Jacopo La Porta, companion and CTO.
Trade: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive visitors intervals
Focus product: WooCommerce
Key outcomes:
- Exceeded income targets by 59% within the first yr of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive information safety requirements in compliance with healthcare trade requirements.
Cristina is a doctor and has specialised in inner drugs, angiology, osteoporosis, bioidentical hormone substitute remedy, and orthomolecular drugs. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at tons of of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for way of life drugs: a mix of holistic well being practices aided in her restoration, and satisfied her that when persons are accurately knowledgeable, they’ll make the suitable decisions for his or her well being.
Andrea has an intensive background in advertising administration, with advertising consulting expertise within the music trade, in addition to in video manufacturing and pictures. Jacopo is a long-time IT architect, keen about net companies and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the best way again in 2008.
Prime Life Undertaking launched in 2023 with immense success, and is engaged on growth to Europe and the USA on the finish of 2024. You possibly can study extra about their teachings and practices on their Instagram account, @toplife.project.
Prime Life Undertaking operates on the idea that persons are able to making the very best way of life decisions for themselves and their well being after they’re well-informed. Prime Life Undertaking fulfills this mission by providing numerous services and products to meet their clients’ well being and wellness wants.
Prime Life Undertaking launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to shoppers by way of their WordPress multisite installations.
After they launched Prime Life Undertaking in 2023, their annual income targets included hitting 500,000€ in gross sales.
By the top of 2023, that they had exceeded that mark by 59%, serving almost 18,000 lively customers — with a median order worth of 80€.
This success got here from their preliminary model launch originally of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Pink Remedy contributed an extra 54,000€ in income.
Prime Life discovered that 40% of their orders have been from repeat clients — indicating a excessive degree of buyer satisfaction with their services and products.
The group at Prime Life Undertaking manages three websites:
- TopLifeProject.com
- Pink-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce website, King-Beef.com quickly.
Via these 4 manufacturers, Prime Life Undertaking affords numerous completely different services and products to their clients, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like crimson mild lamps, mattresses, and meals.
The group updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by Prime Life Undertaking, Pink Remedy and Prime Sleeping function as product resellers. All of their web sites are managed via WordPress’s multisite performance.
For Prime Life Undertaking, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start as a result of its scalability,” they famous. “It has an unlimited variety of plugins to select from, and you’ll simply discover a developer to customise every little thing.”
TLP makes use of numerous completely different plugins and extensions to run their enterprise:
And, they use plugins to supply reward playing cards and sync order monitoring throughout completely different websites and instruments.
“The principle benefit of WooCommerce is its scalability, its price, and the expandability of its programs — particularly in a multisite atmosphere. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our website.”
— Jacopo La Porta, Associate and CTO at Prime Life Undertaking
Prime Life Undertaking manages well being information from lots of its clients, making information safety extraordinarily vital to their enterprise. To guard their clients, TLP took their information safety to the subsequent degree by utilizing blockchain expertise alongside their WooCommerce website.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the info and knowledge whereas all the time holding the info nameless,” the group shared.
“Via this technique, we are able to consider well being information anonymously and use the learnings to personalize our product choices for every buyer, primarily based on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at Prime Life Undertaking
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is linked to their Console Plus blockchain infrastructure, which is able to function the again finish to their medical well being index. This new expertise permits clients to add and sync their well being information, totally anonymized, and preserve it safe on the blockchain — giving them new insights on the best way to enhance their well being.
A lot of TLP’s unimaginable success was pushed by product launch occasions. They expertise vital peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ via a single launch.
TLP attributes this success to their capacity to construct hype and pleasure round their product launches. For one such occasion, that they had 8,000 individuals choose in — simply in Italy — to be alerted of when the product went dwell.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches via Instagram Reels and Meta adverts, proving a extremely engaged viewers.
TLP had success selling these launches via influencer advertising and gross sales funnels constructed on Funnelish.com — a advertising software that they’ve synced with WooCommerce via their Zapier integration.
“These launches have resulted in huge success,” CMO Andrea Fontana shared, “however we’re already trying on the subsequent part of our enterprise. A subscription mannequin will assist normalize our money stream and steadiness out the gross sales spikes that include our product launches.”
Given their immense success up to now, one may suppose that Prime Life Undertaking feels settled of their enterprise — it actually appears so. Nonetheless, the group is humble and pushed for extra.
They’re presently engaged on a world growth plan that may deliver their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been great, however they nonetheless contemplate themselves at floor zero. There’s nonetheless a lot to be executed, and lots of different methods they’re trying ahead to serving to their clients construct more healthy lives.
For the Prime Life Undertaking group, that is solely the start.
Cristina Tomasi, MD
Chief Government Officer and Ideator
Prime Life Undertaking
Pink Remedy
Prime Sleeping
Vanessa has spent her profession writing useful issues for individuals throughout the tech area. Exterior of labor, she enjoys coaching for triathlon, rotating via hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.
