Chatbots will change the way we shop
Imagine a world in which you have a personal shopper at your disposal 24-7—an expert who can instantly recommend a gift for even the trickiest-to-buy-for friend or relative, or trawl the web to draw up a list of the best bookcases available within your tight budget. Better yet, they can analyze a kitchen appliance’s strengths and weaknesses, compare it with its seemingly identical competition, and find you the best deal. Then once you’re happy with their suggestion, they’ll take care of the purchasing and delivery details too.
But this ultra-knowledgeable shopper isn’t a clued-up human at all—it’s a chatbot. This is no distant prediction, either. Salesforce recently said it anticipates that AI will drive $263 billion in online purchases this holiday season. That’s some 21% of all orders. And experts are betting on AI-enhanced shopping becoming even bigger business within the next few years. By 2030, between $3 trillion and $5 trillion annually will be made from agentic commerce, according to research from the consulting firm McKinsey.
Unsurprisingly, AI companies are already heavily invested in making purchasing through their platforms as frictionless as possible. Google’s Gemini app can now tap into the company’s powerful Shopping Graph data set of products and sellers, and can even use its agentic technology to call stores on your behalf. Meanwhile, back in November, OpenAI announced a ChatGPT shopping feature capable of rapidly compiling buyer’s guides, and the company has struck deals with Walmart, Target, and Etsy to allow shoppers to buy products directly within chatbot interactions.
Expect plenty more of these kinds of deals to be struck within the next year as consumer time spent chatting with AI keeps on rising, and web traffic from search engines and social media continues to plummet.
—Rhiannon Williams
An LLM will make an important new discovery
I’m going to hedge here, right out of the gate. It’s no secret that large language models spit out a lot of nonsense. Unless it’s with monkeys-and-typewriters luck, LLMs won’t discover anything by themselves. But LLMs do still have the potential to extend the bounds of human knowledge.
We got a glimpse of how this could work in May, when Google DeepMind revealed AlphaEvolve, a system that used the firm’s Gemini LLM to come up with new algorithms for solving unsolved problems. The breakthrough was to combine Gemini with an evolutionary algorithm that checked its suggestions, picked the best ones, and fed them back into the LLM to make them even better.
Google DeepMind used AlphaEvolve to come up with more efficient ways to manage power consumption by data centers and Google’s TPU chips. Those discoveries are significant but not game-changing. Yet. Researchers at Google DeepMind are now pushing their approach to see how far it will go.
And others have been quick to follow their lead. A week after AlphaEvolve came out, Asankhaya Sharma, an AI engineer in Singapore, shared OpenEvolve, an open-source version of Google DeepMind’s tool. In September, the Japanese firm Sakana AI released a version of the software called SinkaEvolve. And in November, a team of US and Chinese researchers revealed AlphaResearch, which they claim improves on one of AlphaEvolve’s already better-than-human math solutions.
