Which is Better for Online Sellers?

Shopify vs Gomag: How do these two ecommerce platforms examine? In the event you’ve ever thought-about promoting merchandise on-line earlier than, you’re in all probability acquainted with Shopify. In any case, it helps round 5.23 million stores worldwide.

Gomag might be a platform you recognize rather less about – except you’re primarily based in Romania. It is a barely newer competitor to Shopify, nevertheless it’s began grabbing a whole lot of consideration lately, due to its cost-effective packages, multi-channel gross sales instruments, and built-in advertising and marketing instruments.

However can this lesser-known platform actually compete with Shopify (arguably my favourite Shopify platform of all?) I put each options to the take a look at to seek out out.

We conduct hands-on opinions of all of the merchandise showcased in our comparability guides. Be taught extra about our research methodology here.

Shopify vs Gomag: TL; DR Verdict

Finally, I feel Shopify is a extra sturdy, highly effective, and versatile platform than Gomag general. Gomag is a superb possibility for retailers searching for a simple multi-channel promoting answer, and it will probably assist cut back the prices of working your retailer (and managing achievement).

Nonetheless, Shopify is simpler to navigate, presents extra highly effective ecommerce options, higher themes, and higher scalability general.

Shopify Execs and Cons

Gomag Execs and Cons

What the Two Platforms Do Greatest

Gomag and Shopify are each ecommerce platforms, however the retailers they serve greatest differ considerably.

Shopify is, for my part, the very best ecommerce platform for every kind of ecommerce corporations, enabling entry to distinctive web site design, stock administration, and numerous gross sales channels. It’s nice for omnichannel gross sales (with a local level of sale answer), and it’s exceptionally straightforward to make use of you probably have no technical information.

Gomag appears to be greatest for smaller companies with restricted wants. You don’t get a very superior answer for internet design right here.

Nonetheless, you’ll be able to nonetheless promote on varied channels, such because the eMAG market, and Fb. This platform is also a good selection if you wish to promote customizable, digital, and subscription-based merchandise with out counting on additional apps.

Shopify vs Gomag: The Core Options

I used to be really fairly stunned at how a lot Shopify and Gomag have in widespread from a options perspective. They each have built-in advertising and marketing instruments, customizable themes for retailer design, and even instruments for creating automated workflows.

Right here’s a fast perception into the core options of each platforms, and the important thing variations I observed throughout my checks.

Web site Design Options

Shopify undoubtedly has an edge over Gomag from a design perspective. There are tons of of themes you’ll be able to select from to your retailer (though many incur an additional charge). You may as well customise your retailer in a variety of various methods with Shopify’s intuitive visible editor.

If in case you have design abilities, you’ll be able to dive into CSS and JavaScript. Plus, you need to use Shopify apps to create every kind of touchdown pages, banners, pop-ups and extra.

Gomag is a bit more restrictive. You get about 19 fundamental (however responsive themes) to select from, which you’ll be able to edit with the shop builder’s visible editor. Like with Shopify, you can even customise CSS and JavaScript. Plus, you don’t need to depend on exterior apps to create touchdown pages, banners, whats up bars, and pop-ups – the entire instruments for these belongings are already built-in.

Nonetheless, not solely are the Gomag themes not as function wealthy as those you get on Shopify, however they’re lots tougher to customise to fit your particular wants. I discovered working with this platform lots trickier than utilizing Shopify.

In the event you actually wish to make your retailer distinctive to you, the best choice is to work with Gomag’s growth crew on a turnkey design. Sadly – that’s solely an possibility for individuals who pay for the Enterprise plan.

Ecommerce and Gross sales Options

With regard to gross sales options, Shopify has the whole lot it’s worthwhile to promote nearly any sort of product, wherever. You’ll be able to promote any variety of merchandise (regardless of which plan you select), and join your retailer with social media platforms, marketplaces, and extra.

There’s even the Shopify POS for promoting offline. Plus, you’ll get entry to a world-class checkout with Shopify, an built-in cost processor (or the power to attach your individual), instruments for creating invoices and options for cross-selling and upselling.

Shopify may even aid you with delivery and achievement providers, and integrates instantly with a variety of dropshipping and print on demand platforms.

Gomag can also be a “multi-channel” possibility for sellers, with a couple of extra limitations. It doesn’t have a local POS, nevertheless it does present direct entry to the eMAG market, so you’ll be able to entry 9 million lively prospects instantly, with out promoting.

You’ll be able to promote merchandise on social media too with Gomag, however I couldn’t discover any choices for issues like Amazon and Ebay integrations. On the plus aspect, you don’t essentially want integrations to promote various kinds of merchandise on Gomag. You’ll be able to promote digital merchandise, subscriptions (on some plans), customizable merchandise with print-on-demand, and bodily merchandise.

Nonetheless, you’ll be restricted within the variety of merchandise you’ll be able to promote. Solely Enterprise customers can record limitless merchandise on their shops.

Advertising and marketing and Enterprise Progress

Each Gomag and Shopify have a whole lot of worth to supply from a advertising and marketing perspective. As I discussed above, Gomag permits customers to create Whats up Bars, Pop-ups, touchdown pages, and banners to advertise merchandise. Plus, you’ll be able to create {custom} lead seize varieties and ship automated advertising and marketing messages to your viewers through e mail and SMS.

The platform can also be optimized for world and native Search engine marketing, and presents entry to sturdy Search engine marketing guidelines you’ll be able to customise primarily based in your particular wants. There’s even the choice to arrange {custom} guidelines for personalised product reductions.

Plus, on costlier plans, you’ll achieve entry to deserted cart restoration instruments. On high of that, Gomag helps upselling and cross-selling capabilities, loyalty applications, and product opinions.

Shopify helps many of the identical advertising and marketing capabilities as Gomag. The platform can also be Search engine marketing-friendly, and presents apps that will help you create any sort of selling belongings. You additionally get a built-in e mail and chat inbox system, however I’d advocate utilizing add-ons for the very best expertise.

What provides Shopify an edge for my part, is its AI instruments, which assist corporations to quickly optimize their advertising and marketing methods. You should use Shopify Magic to create content material for Search engine marketing-optimized product descriptions, adverts, FAQ pages, and e mail campaigns. Plus, there are instruments for altering photograph backgrounds and creating visible belongings too.

It’s additionally just a little simpler to create product bundles and presents with Shopify than it’s to do the identical on Gomag – however once more, that’s actually simply a problem with the platform’s general usability.

Enterprise Administration, Integrations, Automation

One factor that basically stood out to me after I was experimenting with Gomag, is how spectacular it may be from an automation perspective. Corporations can create “Gobots” to automate repetitive duties, like producing invoices, or organizing their product portfolio.

You are able to do related issues with Shopify, however once more, you’ll want add-ons or integrations, or the “Shopify Circulate” system to arrange sturdy automation workflows.

Each platforms supply glorious instruments for stock administration and order achievement monitoring. Nonetheless, I feel Shopify’s stock, account, and worker administration instruments are lots simpler to make use of, and extra superior.

Plus, Shopify is actually extra versatile from an integration perspective. Though there are about 80 totally different free and premium apps you’ll be able to join with GoMag, the Shopify market is dwelling to hundreds of add-ons. You should use as many apps and integrations as you want too, whereas Gomag limits your integration choices primarily based in your plan.

Shopify vs Gomag: Pricing and Charges

I discussed above that Gomag has risen in reputation lately as a result of it’s extraordinarily cost-effective, and that’s true. You may get began with a Primary plan for as little as 1€ per thirty days to your first three months.

Gomag’s pricing choices embody vary from 7€ per thirty days (after your first three months) for the Primary plan to 68€ per thirty days for the Elite plan. There’s additionally a custom-priced enterprise plan accessible for bigger corporations.

The difficulty is, the entire plans, apart from the Enterprise possibility restrict the variety of merchandise you’ll be able to promote. As an illustration, you’re capped at 200 merchandise on the Primary plan.

Shopify’s core plans are just a little costlier, beginning at $39 per thirty days for the Primary plan, $105 per thirty days for the mid-tier Shopify plan, and $399 per thirty days for Shopify Superior. If you need an Enterprise plan, costs begin at round $2,300 per thirty days.

Plus, with Shopify, there are additional charges to think about if you wish to use third-party cost processors in your website. Nonetheless, there are not any caps on what number of merchandise you’ll be able to promote.

Shopify vs Gomag: The Verdict

Gomag has some distinctive benefits for at this time’s sellers, like an economical value construction, entry to instruments for promoting any sort of product, and a improbable market to spice up your gross sales potential. Nonetheless, it nonetheless can’t compete with Shopify for my part.

Total, Shopify is simpler to make use of, extra function wealthy (notably from an internet site design and customization perspective), and much more scalable. In the event you’re searching for the very best omnichannel gross sales platform, with probably the most cutting-edge capabilities, Shopify is unquestionably the higher alternative.