You ought to be on LinkedIn if you run a B2B service-based business.
Aside from the fact there are 67+ million companies on the platform (Source: The Social Shepard), the social environment is tailored for people who want to excel in their careers —it’s Tinder for professionals. That’s what sets it apart from every other social media platform. Everyone on there is a professional in some capacity.
And this means you’re bound to find your ideal customer profile.
All you’ve got to do is:
- Post — to scale your visibility.
- Engage — to leverage other’s visibility.
Most people stumble at the first hurdle.
That is, they’re too afraid to put themselves out there.
And this usually boils down to one reason:
“I don’t know what to post.”
When I returned to LinkedIn after a 2-year absence, I knew I needed to stand out.
But the competition on the platform was much fiercer than it was back in 2020–2022.
