There is no clear, step-by-step process for optimizing visibility in generative AI models. We’re left with testing and experimenting to reveal the priorities of platforms such as ChatGPT, Gemini, Claude, and others.
I rely on multiple tools for that testing to ensure a diversity of views.
Here are my three go-to Chrome extensions for improving genAI visibility. All provide helpful recommendations, though none are definitive owing to the lack of ranking signals, unlike traditional search engines.
Chrome Extensions for GenAI
GEO Auditor
GEO Auditor scores the AI optimization of any page based on three factors:
- “Semantic coverage” refers to whether the content addresses all related concepts and entities. The extension then lists missing topics to add. (I’ve addressed tools for semantic relevance.)
- “Extractability” tracks the ease of obtaining answers from your content. This is akin to search optimizer Daniel Shashko’s “atomic facts,” which I’ve covered.
- “Answerability” measures the density of verifiable facts and E-E-A-T signals (Experience, Expertise, Authority, Trustworthiness) as AI is more likely to cite pages with authority.
The extension also analyzes (i) crawlability from a domain’s robots.txt file and meta robot tags and (ii) domain authority based on backlinks and citations, though it doesn’t cite the source.
The extension then recommends optimization improvements per page. For my Smarty Marketing site, the tool suggested:
- Adding Schema.org markup for an article (or blog post) and the author.
- Enriching with quantitative data and sources.
- Addressing missing topics, including Reddit advertising, influencer marketing, and content strategy.
GEO Auditor scores any page based on its optimization for AI bots. Click image to enlarge.
AI SEO Extension
AI SEO Extension by RadarKit assigns a score to each page’s “AI friendliness.”
- “AI visibility” provides an overview of the page. AI bots usually access server-rendered HTML first. Some AI crawlers may miss text if injected by JavaScript. This section reveals content that’s readable or not without JavaScript.
- “AI Access” checks whether leading AI bots can crawl a page based on the robots.txt file and meta tag directions.
- “Content” provides readability scores, though I’m unaware of any definitive correlation between readability and AI visibility. Many tools and practitioners claim otherwise.
- Finally, the “Schema” and “LLM txt” sections recommend structured markup. I’ve seen no proof that such markup improves AI visibility, but it won’t hurt.
AI SEO Extension assigns a score to each page’s “AI friendliness.” Click image to enlarge.
All in One SEO Analyzer
All in One SEO Analyzer by AIOSEO focuses on traditional search engines, but it provides a detailed and helpful analysis of H1-H6 headings, which likely drive AI citations.
All in One SEO Analyzer provides a helpful analysis of H1-H6 headings. Click image to enlarge.
