Tapestry Inc. is giving its employees a faster way to make retail decisions, using an artificial intelligence (AI) platform the company built in-house.
The owner of Coach and Kate Spade recently secured a U.S. patent for Mira. The internal-facing AI system is designed to pull together data from across the business and surface insights “in seconds to minutes,” the retailer said.
According to the company, the new patent covers Mira’s core architecture, which was built around how the business actually operates. Tapestry said employees are already using Mira to plan assortments, manage inventory and track consumer trends.
“Mira is the result of years of deliberate investment in our data infrastructure,” Fabio Luzzi, Tapestry’s chief data and analytics officer, told Digital Commerce 360 by email. “We have been building toward this, across merchandising, supply chain, finance and retail operations, for some time.”
Tapestry, formerly Coach Inc., is No. 40 in the Top 2000 Database. That database tracks the largest North American online retailers by annual online sales.
How Tapestry uses its AI platform Mira
According to Tapestry, the Mira AI streamlines analysis that previously required employees to manually pull information from multiple dashboards — a process it said could sometimes take days.
Built for employees rather than shoppers, Mira works alongside the company’s patented Global Data Fabric, which connects key data sources across the business.
Tapestry’s own data and analytics team designed the AI-powered Mira. The team built it “around how our business actually operates,” Luzzi said.
The team intentionally designed Mira around the language of retail and fashion, training it on institutional knowledge. Mira also runs inside a secure enterprise environment with role‑based access controls, meaning employees only see the data they’re authorized to view.
The company tapped Amazon Bedrock as part of the deployment, Luzzi said. Bedrock is a fully managed Amazon Web Services (AWS) tool for building and scaling generative AI applications.
“We’re an 85-year-old fashion company harnessing cutting-edge innovation and technology,” Joanne Crevoiserat, president, CEO and director at Tapestry, said in the company’s announcement. “Mira is a powerful tool that puts business insights into the hands of decision makers across the company.”
Mira marks Tapestry’s first AI patent and second technology patent overall, as the retailer works to embed AI and machine learning more deeply into its operations.
How Mira fits into Tapestry’s AI strategy
In its 2025 annual report, Tapestry said it continued improving predictive AI, generative AI and machine learning models in the following areas:
- Data analytics
- Planning
- Marketing
- Customer journey personalization
- Pricing
- Product creation
Tapestry said the AI tools are meant to improve how it identifies and segments customers, supporting “more tailored and effective engagement.”
Crevoiserat also discussed the company’s AI work during Tapestry’s Q2 2026 earnings call, calling the technology “a competitive advantage.”
“We have a lot of data, and we’ve been working on harnessing that data and leveraging tools,” she said. “So we’re already applying AI tools across the value chain from product development, as you know, to inventory management to pricing to marketing — AI tools are embedded.”
Meanwhile, Tapestry is also using AI in customer-facing ways. Luzzi cited Kate Spade’s Gift Assistant as an example. Available on KateSpade.com’s mobile site, the tool uses conversational AI to help shoppers find gifts.
He said the assistant came “from listening to our consumers and figuring out what they actually needed.”
“That is really the through-line across all of it — we build because there is a real problem worth solving,” Luzzi said.
Tapestry digital and DTC sales drive growth
Tapestry also reported in its annual filing that it’s updating its digital technology platforms to improve ecommerce and strengthen its direct‑to‑consumer (DTC) functions — both key growth drivers for the company.
For its fiscal third quarter ended March 28, 2026, Tapestry reported revenue of $1.92 billion, up 21% year over year.
Tapestry DTC revenue grew 23% in Q3 on a pro forma constant-currency basis. That included digital growth of about 25% and more than 20% growth in global in-store sales, with profitability increasing across channels, the company said.
“Our DTC-led business model creates a direct connection with our customers, enabling more relevant brand building and deeper insights, which together drive consistent execution and sustainable growth,” Crevoiserat said on the earnings call.
Regionally, North America sales rose 20%, while Europe revenue increased 21%. That was driven by strength in Tapestry’s direct business and new customer acquisition, particularly among Gen Z shoppers, said Scott Roe, Tapestry’s chief financial officer and chief operating officer. Roe said Greater China revenue rose 55%, led by digital growth and customer acquisition across channels.
Tapestry also raised its fiscal 2026 outlook. The company now expects revenue of about $7.95 billion, above its prior guidance of more than $7.75 billion.
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