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Home E-commerce

Can GenAI Win Over B2B Buyers With Complex Needs?

Solega Team by Solega Team
June 21, 2025
in E-commerce
Reading Time: 1 min read
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Can GenAI Win Over B2B Buyers With Complex Needs?
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A B2B buyer explores AI-powered configuration tools in an industrial setting, aided by GenAI technology designed to simplify complex purchasing decisions.

Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with complex decisions.

The post Can GenAI Win Over B2B Buyers With Complex Needs? appeared first on E-Commerce Times.



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