Running a Shopify store is exciting, but keeping track of your products can sometimes feel like a small job you keep pushing off. I’ve been there. One minute you think you have around 300 products, and the next you realise you’ve got way more or way less than you thought.
In this guide, I’ll show you the easiest ways to check your product count, what to watch out for, and a few smart tricks I’ve picked up along the way.
To check how many products you have on Shopify, just log into your Shopify admin, click on Products from the left-hand menu, and you’ll see the total product number listed right at the top of the page.
No extra clicks, no digging around — it’s right there, super fast. If you want even more detail, you can also export a CSV of all your products in a few clicks and count them in Excel or Google Sheets.
If you’re running a small store, this might feel like an “I’ll do it later” task. But trust me, once you scale past 500+ products, it becomes a non-negotiable routine you’ll thank yourself for setting up early.
60 Second Summary ⏰
Checking your total products on Shopify is ridiculously easy and takes less than a minute.
Here’s exactly how you do it:
- Step 1: Log into your Shopify admin dashboard.
- Step 2: Click on Products in the left-hand menu.
- Step 3: Look at the top of the page — your total product count is displayed there automatically.
If you need a more detailed list (like SKUs, inventory status, or pricing info), you can export your products:
- Click the Export button at the top-right.
- Choose All Products.
- Open the CSV file in Excel or Google Sheets.
- Count the rows (subtract one for the header) to get your exact total.
No special tools, no apps, no coding — Shopify gives you the basics out of the box.
If you’re managing under 1,000 products, this method is all you’ll ever need.
Why Knowing Your Shopify Product Count Matters
When I first started managing multiple Shopify stores, I didn’t think much about how many products I had listed. It didn’t seem like a big deal. But it turns out, your total product count touches way more than just your inventory.
Here’s why it’s important:
- Website performance: The more products you load without proper management, the slower your site can get.
- Inventory control: Miscounts lead to stockouts, overstocking, and customer complaints.
- SEO: Shopify paginates collections after about 50 products, and if you don’t handle this properly, it can tank your SEO.
- Business reporting: Accurate numbers help you plan better sales strategies.
When I was running my first Shopify store, I didn’t realise adding hundreds of products could slow down my site. Every collection page that loads dozens of images and product data weighs your page down.
Especially if you don’t use compressed images or lazy loading apps ($5-$10/month on Shopify App Store). And slow speed hits your Google rankings hard.
From an SEO point of view, it’s not just about speed. Shopify breaks collections into multiple pages once you cross around 50 products.
If you don’t handle pagination SEO correctly (canonical tags, etc.), you start bleeding SEO juice across thin pages. There are apps like Smart SEO ($9.99/month) that help automate this, but you need to know it’s happening first — and that starts with understanding your product count.
Lastly, solid inventory control directly impacts cash flow. Holding $10,000+ in dead stock because you forgot how many products you have is a brutal mistake I had to learn the hard way.
Quickest Ways to Check Your Product Total on Shopify
If you’re in a rush, don’t worry. I’ve narrowed this down to a few simple options that literally take under five minutes.
Depending on the method you choose, you can get super basic totals, or more detailed breakdowns. If you’re running a smaller shop under 100 products, the admin view is perfect.
Once you get bigger, the other options become more useful because they show SKUs, inventory levels, and other critical info you’ll want handy.
Some Shopify store owners overcomplicate this with apps they don’t even need. Honestly, if you’re not managing 5,000+ SKUs, you don’t need to pay for $30/month inventory management apps yet. Start simple.
1. Shopify Admin Dashboard
This is the fastest and easiest method.
Here’s how you do it:
- Log in to your Shopify admin.
- Click on Products in the sidebar.
- Right at the top of the Products page, you’ll see the total number of products listed.
Pro Tip:
Use filters like “Active” or “Archived” to narrow down the view if you only want to see live products.
| Step | Action |
|---|---|
| 1 | Go to Shopify Admin |
| 2 | Click on Products |
| 3 | View the total product count at the top |
This method is perfect if you want a quick snapshot without digging too deep.
One thing to note is that Shopify counts all product records, not variants individually. So if you have 1 product with 10 colour variants, it’s still counted as one product here, not ten. That’s super important if you sell lots of customisable products like t-shirts or mugs.
If you want even deeper insight while you’re already inside the dashboard, consider installing something like Shopify’s “Product Filter & Search” app ($19/month). It gives you much better sorting options without leaving your Shopify backend.
2. Shopify Analytics Reports
If you’re already poking around your analytics, you might as well grab your product count while you’re at it.
Here’s the quick path:
- Head to Analytics → Reports.
- Open the Inventory Reports section.
- You’ll see how many SKUs you have listed.
Keep in mind:
- SKUs and Products aren’t always 1:1, especially if you use a lot of variants.
- Some apps treat each variant as its own SKU.
So this method is slightly more detailed, but just as fast once you know where to look.
In my experience, this method becomes really powerful once you’re doing $10,000+ a month in sales and your catalogue keeps expanding.
You’ll not only see total products but also spot which products have zero inventory — critical if you’re running ads and don’t want to burn $500+ in wasted ad spend on out-of-stock items.
If you really want to level up here, tools like Better Reports ($19/month) can customise Shopify reports like crazy, even grouping products by tags, collections, or supplier names.
3. Shopify Mobile App
I’m often on the move, and the Shopify app saves my life daily. If you’re out and about, checking your product count is just as simple.
Here’s how:
- Open your Shopify App.
- Tap on Products.
- The total number of products will show up right there.
No laptop needed. Super handy when you’re juggling five things at once.
The mobile app is super reliable, but remember — if you have more than 5,000 products, sometimes it lags or doesn’t show exact filtered counts right away. That’s not a bug, it’s just the mobile UI not being designed for huge product catalogues.
Personally, I find the app amazing when I’m sourcing new products at trade shows. I can quickly cross-check my inventory count and decide on the spot whether I’m buying too much or need to expand a category.
4. Exporting a CSV File
This is my go-to method when I want a detailed list to work with.
To export:
- Go to Products → Click Export.
- Choose “All Products.”
- Download the CSV file.
- Open it in Excel or Google Sheets.
- Count the number of rows (minus the header).
Why I love this method:
- You get everything: SKUs, inventory, tags, pricing.
- Great for audits and backup purposes too.
| Step | Action |
|---|---|
| 1 | Click Products |
| 2 | Export All |
| 3 | Open CSV |
| 4 | Count rows |
It’s a tiny bit more work, but totally worth it when you need full control over your inventory data.
If you’re hiring a VA (Virtual Assistant) to help manage inventory (usually around $5–$10/hour offshore), they’ll almost always ask for a CSV export first. Keeping a clean, easy-to-read file saves you a ton of back-and-forth emails and fixes down the line.
Also, if you ever switch platforms (say you move to WooCommerce or BigCommerce), having clean product CSVs ready is a $500 headache you avoid.
Things That Can Mess Up Your Shopify Product Count
If you’ve ever tried checking your total and thought, “Wait, that doesn’t seem right,” you’re not alone. I learned the hard way that a few things can throw off your numbers.
Here’s what to watch for:
- Archived products: They still show up unless you filter them out.
- Draft products: They’re counted unless you specifically filter for published items.
- Variants: If you have multiple variants, some reports might inflate the number.
- Duplicate listings: Common if you use bulk upload apps without double-checking.
My advice:
Always use the Published filter when checking. It’s the cleanest way to see what’s live and selling.
Another big hidden risk is when you’re syncing products from suppliers using apps like Oberlo or DSers. Sometimes those apps accidentally create duplicate unpublished products when syncing updates. This can inflate your true count by 5–10% if you’re not careful.
Also, watch out for archived or hidden products that still trigger SEO crawl issues. Google might still index them, costing you valuable crawl budget. Apps like Matrixify ($20/month) can help with deep product auditing if you have thousands of items.
A Developer Shortcut: Using Shopify API to Get Total Products
If you or someone on your team knows a little coding, Shopify’s API makes it ridiculously fast to check your product count.
Here’s the basic call:
pgsqlCopyEditGET /admin/api/2024-04/products/count.json
What it does:
- Instantly returns the number of products.
- Bypasses the admin dashboard completely.
- Can be automated if you need daily counts.
When I managed a store with over 20,000 products, we had a simple script that pinged Shopify every night and updated a Google Sheet. Super slick if you have a large catalogue.
Hiring a freelancer from Upwork to set up a basic script like this would cost around $50–$100 depending on complexity. It’s a one-time setup and saves hours of manual work every month.
If you’re technical, you can even schedule an API call to push the total product count straight into a Slack channel daily. Super nerdy, but crazy helpful if you’re scaling.
Real-World Tips for Managing Your Shopify Product Count
After managing multiple stores for years, here are a few tips I wish I knew sooner:
- Check monthly: Make it a habit. Set a calendar reminder.
- Archive old products: Keeps your admin cleaner and speeds up load times.
- Use tags smartly: Create tags like “Out of Stock” or “Discontinued” to manage products easily.
- Stay organised with collections: Grouping products properly makes it easier to manage and audit.
- Clean your CSVs: Whenever you export and re-import, double-check your files to avoid duplicates.
From personal experience, not tagging properly was one of my biggest regrets. When you have 1,000+ products, not using consistent tags turns simple tasks into nightmares.
Trust me, spending an hour today setting up proper product tagging will save you dozens of hours later.
I’d also recommend paying $20–$30/month for an inventory app once you scale past 500 SKUs. Look for ones with auto-archiving features or low-stock alerts — they’ll more than pay for themselves in saved mistakes.
Final Thoughts: Keeping It Simple and Fast
Checking your Shopify product count doesn’t have to be a chore. Whether you use the dashboard, reports, mobile app, CSV exports, or API, it literally takes under five minutes once you know where to look.
Staying on top of your numbers will save you money, make your customers happier, and keep your store running smooth without headaches.
The bigger your store grows, the more you’ll appreciate getting this simple stuff nailed down early. Clean inventory = less stress, faster scaling, and way more profits in your pocket.
