There’s a market for everything these days
The glossy founder story is about as overdone as a Scorsese mob movie.
You know the one:
- Raised $1.5M before picking a name.
- Pivoted twice and rebranded before shipping anything.
- Gave a TEDx talk before finding product-market fit.
It’s clean. It’s professional. It’s forgettable.
Meanwhile, something way more interesting is happening on the edges of the internet.
In TikTok comments, Discord groups, and niche subreddits.
Solo builders are creating weirdly specific products using nothing but AI, a landing page, and whatever niche obsession they can’t shut up about.
No team. No roadmap. No investors.
Just great timing and an instinct for remixing nostalgia into something cool.
Here’s how to actually bring a product like this to life:
Most first-time founders stall out waiting for “the one.”
