Nashville is already known as one of the country’s premier hubs for music—but in 2030, it will take on a new, very high-profile role at the center of the NFL universe when it hosts Super Bowl LXIV.
NFL owners unanimously voted to name the Tennessee city as an upcoming venue for the annual event at the Spring League Meeting on May 19, confirming that Nashville will follow Las Vegas as the latest location in the Super Bowl lineup.
By then, local team the Tennessee Titans are expected to have a new $2.1 billion stadium up and running, providing the perfect spot for the game to be held.
And while the 2030 Super Bowl might seem like a ways off, experts are already issuing tips to local homeowners for how they might start preparing now to capitalize on the event, particularly when it comes to providing accommodations for incoming tourists.
The Super Bowl is typically attended by around 65,000 to 71,000 fans each year, according to data from Statista. Many of them travel from other locations to be on the sidelines at what is arguably the most anticipated sporting event of the year.
Earlier this year, more than 70,000 people descended on the host city of Santa Clara, CA, to watch the matchup between the Seattle Seahawks and the New England Patriots. In doing so, they helped to drive a huge surge in the number of short-term rental bookings in and around the venue, with demand reaching neighboring areas like San Francisco and Oakland, according to AirDNA, a company that analyzes data from Vrbo and Airbnb.
New Orleans—which hosted the Super Bowl in 2025—also saw a significant uptick in short-term rental demand, with the analytics company reporting that 97.2% of the city’s 6,280 available short-term rentals were booked during the weekend of the game.
Bram Gallagher, director of economics and forecasting for AirDNA, predicts that a similar trend will hit Nashville, albeit not until much closer to the game. He notes that homeowners who are eager to rent out their properties for the Super Bowl in 2030 shouldn’t rush to list their dwellings, explaining that, based on previous years, demand will likely peak after the teams competing in that year’s competition are revealed.
“There are some people that are going to go to the Super Bowl because it’s the biggest game,” he explains to Realtor.com. “But most fans do like to wait to see who’s actually going to play. If we look at summer 2029 on, there’s going to be some increased interest in those dates.”
But that doesn’t mean that homeowners shouldn’t start preparing for a potential short-term rental rush sooner, rather than later, with Gallagher noting that there are several steps locals can take to ensure that their property stands out from the crowd when demand starts to surge.
He explains that competition is already intense in Nashville, where there are currently 12,000 short-term rentals being offered in addition to the 60,000 hotel rooms available in and around the city. Therefore, he says, focus will likely fall on those properties that offer something particularly special to guests, including pools, hot tubs, and other unique amenities.
“In Nashville, we’ve got a lot of hot tubs and pools,” he said. “Depending on the time of year, those can be very attractive, as well as a place to grill outside. All of these things are huge draws for a short-term rental owner.
“And that’s really what you want, because we’ve got about 12,000 available listings in our greater Nashville market, which is a lot. So you want to distinguish yourself from those.
“There are also 60,000 hotel rooms in the greater Nashville area, and you definitely want to differentiate yourself from those because, if you’re a short-term rental operator, you don’t want to compete directly with the hotels. They are very good at what they do and they can do it all day long.
“But what they don’t have is that special unique charm and those unique amenities that are so valuable for these games.”
While adding a pool or a hot tub to a property might be out of budget for many Nashville homeowners who don’t already have one, Gallagher’s message is clear to anyone who is looking to rent out their dwelling during the Super Bowl: Highlight the most interesting aspects of the home that will help it to stand out in the crowd.
And, when it comes to the Super Bowl and other large sporting events, Gallagher explains that there is one other key feature that can help a home more than at any other time: proximity to the venue.
In the case of the 2030 Super Bowl, it will be held at the newly built Nissan Stadium, which is under construction on a parcel directly alongside the Titans’ current arena, on the East Bank of the Cumberland River.
Located about a 15-minute walk from Downtown Nashville, the stadium sits adjacent to the Edgefield Historic District, where there are currently a handful of short-term rentals on the market.
“Keep in mind the convenience factor,” Gallagher urged. “How close are you to the venue? Those sorts of things. Are you really in the competition? Because we’ve got a lot of listings in Nashville.”
As for when to start readying your home for a short-term rental listing, AirDNA recommends beginning that process “at least six months out,” advising homeowners to begin by researching any local regulations and restrictions around leasing homes, securing appropriate insurance, and figuring out pricing for your listing.
“Early-bird bookings begin coming in during that window, and the biggest surge in activity arrives in the final week or two before kickoff, once the competing teams are confirmed and fans firm up their travel plans,” the website’s guidance states.
Gallagher adds that while pricing does tend to fluctuate around major sporting events, it is valuable for homeowners to look at what properties in their area are being rented for—particularly during the high season—to get a good idea of what a reasonable price might be.
Because Nashville has such a large inventory of available hotels, it may be that short-term rental prices do not spike quite as much as they did in places like New Orleans.
“In Las Vegas, with its huge hotel inventory, Saturday-night short-term rental rates [before the Super Bowl] came in just $13 higher than the following weekend, meaning the Super Bowl barely moved the needle on pricing,” Gallagher revealed.
“New Orleans, compact and hotel-light, was the opposite story: Saturday-night rates were $248 above the following weekend, with 97.2% of the city’s 6,280 short-term rentals booked and average daily rates jumping 52.8% year over year to $611.66.
“Phoenix is a useful cautionary note in the other direction: Ahead of Super Bowl LVII in 2023, available listings surged 34.6%, and even though demand rose 35.8%, occupancy actually fell 15.6% year over year. The hosts who tend to win are the ones who list early and stay flexible on pricing as game weekend approaches.”
And those suggestions aren’t just limited to Nashville; AirDNA’s data suggests that the city’s suburbs—like Franklin and Brentwood—will also likely see an uptick in interest, particularly from those who are seeking larger properties for big groups.
The website points to the impact of the 2026 Super Bowl on Santa Clara’s short-term rental market as proof of this, noting: “Santa Clara’s market saw a shift in the lead-up to Super Bowl LX. Booked pacing for the Saturday before the game came in 68.2% higher year over year at the same point in the booking cycle, and demand across the broader San Jose and Palo Alto market was running 71% to 72% above the prior year.
“Importantly, the effect wasn’t confined to Santa Clara itself: San Francisco and Oakland also picked up 35% to 43% gains, showing demand rippling beyond the host stadium. For Nashville, this suggests the entire Middle Tennessee region (Franklin, Brentwood, etc) could see a meaningful lift as 2030 approaches.”
It’s not just rentals that could benefit from the Super Bowl’s arrival in music city; Realtor.com® senior economist Hannah Jones notes that property owners who are considering selling their homes could also take advantage of the heightened interest in the city.
“Nashville homeowners have a few ways to capitalize on Super Bowl week,” she said. “Short-term rental platforms typically see a surge in bookings and nightly rates around major events, and owners in well-located neighborhoods often command a significant premium during that window.
“Beyond the rental opportunity, some sellers time their listing to coincide with the elevated attention the city receives, betting that the influx of visitors and the wave of national coverage will put Nashville in front of buyers who might not have considered it otherwise.
“Open houses during a high-traffic week can draw more foot traffic than usual, and a well-presented home benefits from the city simply being in the news.”
