You can write them in 15 minutes (and don’t need a big audience)
Creators are getting slaughtered with their newsletters right now.
They spend hours crafting (what they think is) a beautiful newsletter, hit send, and then wonder why nobody’s buying their stuff.
I started my first newsletter in 2012.
And along the way, I’ve seen (and made) every newsletter mistake you can imagine.
Let me show you the real secret to turn your newsletter into a $10k/month money-making asset (without selling your soul to the marketing evils):
The internet is as noisy as a busy construction site.
And do you know why your newsletter doesn’t stand out?
Because it looks like every other damn newsletter on the internet.
You’re sending out disguised blog posts once a week.
You want to add more “value.” So you stuff your newsletter with even MORE ideas.
Long essays with bullet points, headers, and perfect grammar.
Your reader is confused. Another lecture just landed in his inbox.
The worst part? You’re playing the same game as the stupid AI-boyz — lazy people who use Ask ChatGPT to write “10 tips for better productivity” and blast it to their list.
All this is garbage.
The easiest way to stand out? Flip the format.
Everyone is following the same guru model. Even the orange platform incentivizes you to run your newsletter like it’s a blog. It’s the default.
And that’s exactly why it’s a mistake: Your newsletter sucks because you’re treating it like a blog.
Differentiating yourself is hard.
But it’s easy when you simply change how things look.
When everyone zigs, you zag.
