Faster, AI-driven research is reshaping B2B buying behavior
B2B buyers are moving faster and switching suppliers more frequently as they rely on generative artificial intelligence (AI) and digital ...
Tag: B2B
AI agents to command $15 trillion in B2B purchases
Artificial intelligence is on track to take over the majority of global business purchasing, with Gartner forecasting that AI agents ...
The Invisible Bottleneck in B2B Sales
Many startups focus on lead generation and outreach strategies, but there is often a hidden bottleneck that slows growth: the ...
The Best CRM for B2B Companies: 9 Options and Why We Think HubSpot Wins
If you’ve ever chased a deal through six different apps and three “almost-working” spreadsheets, you already understand why companies love ...
B2B buyers now demand proof, not promises, about AI
The era of persuasive marketing may end for business sellers. According to new research from Forrester Research, B2B buyers in ...
B2B sellers trail B2C in agentic AI adoption
B2B companies are adopting artificial intelligence more slowly than B2C firms, with the gap widening as advanced “agentic AI” systems ...
B2B CIOs Are Turning to Composable Commerce
B2B CIOs are embracing composable commerce to modernize aging tech stacks without a full overhaul. Spryker’s modular approach offers flexibility, ...
Why omnichannel is mission-critical for B2B
As more B2B buyers demand seamless experiences across digital and physical channels, omnichannel strategy has become essential — not optional. ...
Can GenAI Win Over B2B Buyers With Complex Needs?
Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with ...
Peloton names new executives as it expands AI and B2B
Peloton Interactive Inc. has made changes to its executive leadership, appointing veteran marketer Megan Imbres as chief marketing officer and ...
