Tag: Brand

A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail and direct-to-consumer companies ...

A shopper passes a jewelry display in the window of a Van Cleef & Arpels luxury goods store, operated by ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.The ...

Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies ...

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.US-Brazilian investment ...

You’ve got a great business idea, motivation, and the desire to make it work. But maybe you don’t have much ...

From October 27-29, TechCrunch Disrupt 2025 will bring together over 10,000 startup pioneers, VC leaders, and tech enthusiasts at Moscone ...

The Gist Brand LLM integration. A brand LLM lets brands centralize their identity and streamline customer interactions, which creates consistency ...

Brand visibility is becoming critical for AI search because consumers increasingly use ChatGPT, Gemini, Claude, and others for product and ...

When beauty giant Sephora approached Reverie about a potential partnership in 2015, founders Garrett and Hillary Markenson did something unexpected—they ...