Tag: Brand

Retailers and brands that leverage packaging as a gateway to engage shoppers are taking the lead in the battle for ...

Hardware startup Nothing said Thursday that it plans to make its affordable device brand, CMF, into an independent subsidiary with ...

Have you ever thought of starting your own clothing brand but felt held back by the cost? Maybe you thought ...

Thinkific and Graphy are two leading platforms for selling online courses — but which one works best if you're already ...

In this era of digital interactions, maintaining authenticity in brand messaging is critical to business success. The content available online ...

A combination of fear and necessity may create a renaissance of sorts for brand marketing. Many retail and direct-to-consumer companies ...

A shopper passes a jewelry display in the window of a Van Cleef & Arpels luxury goods store, operated by ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.The ...

Maria Brown, Head of Comms, RAD Intel The flattening has begun. Brand voice is starting to blur. As more companies ...

Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.US-Brazilian investment ...