Email Pro: Open Rate Is a Vanity Metric
Nabeel Azeez runs a Dubai-based email marketing agency with clients in ecommerce, SaaS, and more. He emphasizes engagement-based segmentation and ...
Tag: Email
Common Email Scams You Need To Know About (How To Protect Yourself)
If you’ve been getting suspicious emails lately that seem almost too real, you’re not imagining it. Scammers have gotten extremely ...
At 55, Email Is Vital for Marketers
Email turned 55 this month. Despite its age, the messaging technology remains vital for ecommerce. It’s one of the few ...
‘Spray and Pray’ Email Marketing Is Dead
Marketing with generic email blasts is outdated. It’s time to put a new tool to work: personalized outreach. Email lead-generation ...
Email Marketing Awaits True AI
Artificial intelligence has not yet fulfilled its email marketing potential, at least not without human help. There is a maturation ...
Brevo vs MailerLite: Which Email Platform Is Better for Ecommerce?
If you're running an ecommerce store, you already know how important email marketing is for growth. Whether you're sending abandoned ...
The Fraud Hiding in Email Signups
Ecommerce merchants know the costs in time, revenue, and inventory of illicit chargebacks. For many sellers, however, the damage starts ...
How a Klaviyo Email Agency can Supercharge your E-commerce Marketing – Sponsored
When you manage an e-commerce brand, you rely heavily on consistent communication to guide customers from discovery to purchase. Email ...
Mailchimp SMS Marketing Tools – Unified Email & Text Campaigns for Small Business
If you’ve been relying solely on email marketing to reach your customers, you’re missing out on the channel they actually ...
Email Signatures: An Overlooked, Owned Channel
Marketers can tell you their CPMs on Meta, their CTRs on Google and their open rates in CRM. But ask ...
