Why Marketing and CX Need Fewer Dashboards and Better Decisions
The Gist ROI before hype. Brian Riback’s 2025 writing consistently challenged leaders to stop chasing trends and start demanding measurable ...
Tag: Marketing
Why Niche Expertise Matters: Tailoring Digital Marketing for Maximum Impact
Identifying and Validating Your Profitable Niche In today’s vast digital landscape, trying to market to everyone often leads to reaching ...
New Nimble Unified Marketing Cuts Costs for SMBs Without Tech Bloat
Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing ...
Ecommerce Marketing amid AI ‘Slop’
“Slop” is the word of the year for 2025, according to the human editors of the Merriam-Webster dictionary. “We define ...
How a Klaviyo Email Agency can Supercharge your E-commerce Marketing – Sponsored
When you manage an e-commerce brand, you rely heavily on consistent communication to guide customers from discovery to purchase. Email ...
How Marketing and IT Finally Stop Colliding
The Gist Structure, not intent, drives tension. Marketing and IT often share goals, but misaligned processes and expectations create friction. ...
Iterable Launches Model Context Protocol (MCP) Server Empowering Agentic Marketing
Takeaways AI-driven automation. Iterable introduces MCP Server enabling AI-driven platform actions. Technical marketer enablement. Natural-language prompts allow direct campaign creation ...
Agentic AI Breaks Marketing Out of the Prompt Era
The Gist Agentic AI moves from insight to execution. Instead of stopping at recommendations, next-gen AI can plan, act, and ...
Mailchimp SMS Marketing Tools – Unified Email & Text Campaigns for Small Business
If you’ve been relying solely on email marketing to reach your customers, you’re missing out on the channel they actually ...
4 Trends Affecting Digital Marketing This Holiday Season
The Gist Economic divide widens. The top 10% of U.S. earners now drive nearly half of consumer spending, forcing brands ...
