Marketing startup Fabulate has raised $4.5 million at a at $84.5m valuation as it looks to expand across the Asia-Pacific region.
Key investors include Centerstone Capital and Nightingale Partners, with around 90% of the raise from existing shareholders.
Fabulate was founded in 2019 by Toby Kennett, former Nine execs Ben Gunn and Nathan Powell, and Sachin Singh
Kennett, the CEO said the company is profitable and with roughly 90% of the raise came from existing shareholders.
“The funds raised will be used to further drive our growth through the region,” he said.
“Fabulate has firmly established itself as a clear leader in the APAC region.”
The startup has pushed into Asia over the last two years, expanding into New Zealand, Singapore, Malaysia, the Philippines, Vietnam, Thailand, Indonesia, South Korea and Japan.
The technology, including SparQ, its AI-powered creator marketing product. designed to help brands and agencies find creators, manage campaigns and measure performance at scale, with AI increasingly embedded across the platform.
Fabulate also recently appointed Jon Kee as commercial director for Southeast Asia, Japan and South Korea, alongside Gabrielle Lawton as its New Zealand lead.
Fabulate chair Patrick Forth said the company had evolved from an Australian startup into a regional technology business.
“What’s impressive about Fabulate isn’t just the growth story, it’s the quality of the business that has been built,” he said.
“The team has developed a genuinely differentiated technology platform, with AI at its core capability across discovery, campaign execution and measurement. That combination of innovation, customer focus and disciplined execution is why Fabulate is exceptionally well positioned for its next phase of growth across APAC and beyond.”
