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The Real Reason 97% of Landing Pages Fail (And How to Fix Yours) | by Jano le Roux | The Startup | Jul, 2025

Solega Team by Solega Team
July 7, 2025
in Start Ups
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The Real Reason 97% of Landing Pages Fail (And How to Fix Yours) | by Jano le Roux | The Startup | Jul, 2025
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What if I told you most businesses are hemorrhaging money every second their website loads?

Jano le Roux

The Calm landing page.
Screenshot by author

You don’t care that I’ve built landing pages for Fortune 500 companies.

In fact, it probably annoys you.

What’s smarter is to admit your landing page sucks and learn from someone who’s fixed this problem hundreds of times.

Here’s the brutal truth most web developers won’t tell you:

Your beautiful landing page is useless.

I’ve watched businesses lose millions because their developers built pretty websites that nobody bought from. They obsess over pixel-perfect designs while their conversion rates sit at a pathetic 2%.

Meanwhile, ugly landing pages with smart psychology are printing money at 40% conversion rates.

Look at this page:

Screenshot by author

Ugly.

Yet they make heaps of money.

Because of one simple concept.



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Tags: FailfixJanoJulLandingPagesREALReasonRouxStartup
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