Tag: B2B

B2B companies are adopting artificial intelligence more slowly than B2C firms, with the gap widening as advanced “agentic AI” systems ...

B2B CIOs are embracing composable commerce to modernize aging tech stacks without a full overhaul. Spryker’s modular approach offers flexibility, ...

As more B2B buyers demand seamless experiences across digital and physical channels, omnichannel strategy has become essential — not optional. ...

Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with ...

Peloton Interactive Inc. has made changes to its executive leadership, appointing veteran marketer Megan Imbres as chief marketing officer and ...

B2B buyers in the industrial supplies market are accelerating their use of digital commerce, with 65% making at least one ...

Is your B2B search strategy built for today’s buyers? Learn why clean data and AI-first tools are setting new standards ...

The digital revolution has fundamentally transformed B2B commerce, creating unprecedented opportunities and challenges for businesses worldwide. As traditional sales channels ...

Artificial intelligence (AI) is transforming how B2B companies research and buy technology, widening the trust gap between buyers and vendors, ...

Amazon’s 2024 Shareholder Letter reads like a blueprint for the company’s next big frontier — and for many in the ...